- As a leading regional martech platform, Involve Asia works with brands and partners, allowing them to increase their online revenues
- Some of the 400+ brands Involve Asia works with includes global and regional brands, including Nike, Disney+, Zalora, Shopee and Lazada, among others. The company has generated over US$1.4 billion in sales for its brands, with over US$46 million paid out to its publishing and other partners
- Looks to help empower local and regional brands whilst capitalizing on the Vietnam’s burgeoning digital economy – one of the fastest growing in Southeast Asia
SINGAPORE – Involve Asia, a leading MarTech platform for partnership marketing in Southeast Asia has expanded to Vietnam, marking its growing footprint in the region. With over 500 paying clients and 400,000 marketing partners registered, Involve has processed over US$1.4 billion have been processed through Involve Asia since its launch, with strong business performance spurred on by an increase in digitalization and mobile penetration in Southeast Asia amongst consumers.
According to the e-Conomy SEA 2021 report by Google, Temasek and Bain, the e-commerce market in Vietnam is estimated to increase by 32% within 5 years to reach US$39 billion in 2025. In addition, 78.7% of internet users have made an online purchase in 2021 based on a study conducted by We Are Social. The accelerated pace of e-commerce adoption has pushed merchants in Vietnam to go digital in order to reach their customers, fueling a 23% increase in digital ad spending in 2021 from the previous year, and is projected to grow 14% to US$934 million in 2022.
“Vietnam is an important market for Involve Asia as it is one of the fastest growing economies in Southeast Asia with a vibrant and technologically savvy population. With an e-commerce market in the country that is accelerating rapidly and high social media usage, it presents a ripe opportunity for us to help brands in the country reach their customers through our proprietary MarTech solution in a cost-efficient manner, and ultimately scale their business through partnerships with influencers, apps and affiliate sites,” shared Jimmy How, CEO and Founder of Involve Asia.
One of the challenges Involve aims to solve in Vietnam is the long payment cycles that marketing partners face when running campaigns on behalf of advertisers, typically between sixty to ninety days. Leveraging on its proprietary risk scoring system, Involve’s platform enables Advertisers to weed out fraudulent activities and to ensure high quality outcomes are paid out quicker. Involve’s express withdrawal capabilities allows marketing partners to receive their money in as quickly as 15 days, which enables partners to manage their cashflows and to scale up their operations.
Jimmy added, “We are looking to expand our footprint in the region by helping advertisers grow and manage their marketing partnerships more efficiently. One of the ways we plan to do this is to enable Advertisers to leverage our risk scoring system to ensure that their marketing partners get paid quicker, without having to hire additional operational staff as their marketing partnerships scale.”
The region’s top ecommerce, travel and finance brands use Involve platform to manage over 1.2 million partnerships with marketing partners such as TechRadar, Microsoft, Honey, Shopback and more.
Since its founding in 2014, Involve Asia has been working closely with e-commerce, travel and financial services brands to manage their digital marketing campaigns on the open web across Southeast Asia. Headquartered in Kuala Lumpur, Malaysia, Involve Asia has presence in six countries in Southeast Asia, counts global venture capitalist firms 500 Startups, Accord Ventures, OSK Ventures International, GDP Venture, CAC Capital and Cradle Seed Ventures as their investors.
