SINGAPORE — Leading media monitoring, intelligence and insights solution provider, Isentia, has announced the APAC launch of Pulsar, a social listening and audience intelligence platform.
Pulsar helps organisations understand their audiences and create messages that matter by combining conversational and behavioural data from the world’s leading digital sources, vertical AI, and intelligent human minds.
With Pulsar, social listening and audience segmentation are seamlessly connected in one tool. In South-East Asia, where markets are diverse, Pulsar helps supercharge the award-winning Insights landscape in the region, including local language sentiment capabilities. Pulsar’s services are Cloud-enabled, with an API driven tech stack that allows easy integration to existing product suites.
Isentia’s Chief Executive, Ed Harrison, said, “Audiences are not homogenous and different people talk about the same topic differently. Pulsar helps you zoom in on different communities and understand what they care about and how your communications impact their perceptions and behaviours.”
Understanding your audiences also requires understanding the media context marketing and research professionals inhabit – one that is increasingly complex and often affected by misinformation. Pulsar delivers a critical addition to these audiences’ tech stack, allowing them to monitor their brand health and corporate reputation, stay on top of trends and measure the impact of their campaigns, as well as deliver intelligence relating to misinformation via its unique partnership with Newsguard, a service which rates the trustworthiness of news.
Founder and CEO of Pulsar, Francesco D’Orazio, said: “Pulsar’s unique ability to identify the key narratives and the audiences behind them, coupled with the ability to rate the trustworthiness of content as it spreads, helps brands and organisations navigate the risk landscape and anticipate shifts in perception and audience behaviour.”
Pulsar brings together and provides insights on data from Twitter, Instagram, Reddit, Twitch, TikTok, Facebook, and Pinterest, Global News, Search data, 1st Party Data and exclusive sources like Sermo, the doctors’ social network.
Globally, Pulsar works with clients like The Guardian, Twitter, Twitch, Mazda, and ING. Pulsar sales, marketing, and support teams have been established and will work alongside existing Isentia teams built out across APAC to support the launch.
