Press Release

Brand & Business: Jollibee launches new Spicy Champ in Metro Manila

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MANILA, PHILIPPINES — It’s no secret that Filipinos absolutely love the Jollibee Champ. The iconic burger has made a huge impact among burger-loving Pinoys, as its consistent popularity proves.

But it’s also well-known that Filipinos love to try new variations and thrills to their favorite food. A lot of us go looking for a spicy kick to some of our favorite food. With that in mind, what if there was a way to turn up the heat of your favorite burger?

That’s right—Jollibee is answering the call of all thrill-seeking burger and spicy lovers with the new Spicy Champ, taking the classic 1/3-pound patty that’s made with 100% pure beef, and adding a kick of sriracha mayo dressing and jalapeno slices. It’s also available in a Spicy Champ Jr. variant, for those who might want a junior-sized burger but still packed with a delicious spicy punch.

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“We know Filipinos love two things when it comes to food—we enjoy a good burger and many of us love eating spicy food. With the Spicy Champ and the Spicy Champ Jr., we believe we’ve managed to create something that’s definitely new and exciting for our Jollibee fans, and we can’t wait for everyone to try it out,” said Mari Aldecoa, Jollibee Marketing – Assistant Vice President for Bestsellers and Ready-to-Cook Category.

The Jollibee Spicy Champ and Spicy Champ Jr. will be available in Metro Manila stores starting October 28. Get the Spicy Champ for only PHP 175.00 solo and the Spicy Champ Jr. for only PHP 79.00 solo. Have them safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, or #87000. Also available in Drive-Thru and Take Out! The new Spicy Champ and Spicy Champ Jr. will be launched across more stores later this year. For now, see list of participating stores here: https://www.jollibee.com.ph/spicy-champ/

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