MANILA, PHILIPPINES — Kantar, the world’s leading data, insights, and consulting company, is today announcing two new partnerships to strengthen its digital ad monitoring service in the Philippines.
First launched in July 2021, the Kantar service monitors advertising across the top 25 display and top 25 mobile publishers across mobile and desktop devices as well as Facebook, Instagram, and Twitter.
The first partnership with Philippine-based sales and marketing agency Upside Media will see them become an official re-seller of the data – enabling more clients across the country to benefit from Kantar’s timely and trusted advertising intelligence data.
Upside Media President Raffy Veloso said, “Through this partnership with Kantar, we are giving companies the tools to bridge the information gap to better understand the rapidly accelerating digital media landscape in the Philippines.”
In parallel, the Philippines’ Ad Standards Council has agreed to use Kantar’s digital advertising intelligence service to monitor online advertisements and ensure compliance with the industry’s regulation policies.
Commenting on today’s announcement, ASC Chairperson, Ms. Blen M. Fernando, said “The ASC and Kantar partnership demonstrates the importance of using technology to rapidly identify unfair unethical or misleading advertisements in order to safeguard the interest of consumers.”
Jay Bautista, Managing Director of Kantar’s Media division in the Philippines, added, “Today’s announcements reinforce Kantar’s ongoing commitment to leveraging the best of Kantar’s global advertising intelligence technology and expertise to ensure the advertising industry in the Philippines improves the understanding of its rapidly-evolving digital landscape.”
