Press Release

Brand & Business: Klarna brings the Karnival to Mighty Hoopla Festival

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LONDON, UK — Klarna, the leading payments and shopping service, will be hosting its own Karnival of Retail Wonders at this year’s Mighty Hoopla Festival bringing retail to life through a carnival experience of games and mega prizes.

The Karnival of Retail Wonders will host larger than life interactive fairground games, Instagrammable photo moments, and chill-out zones. All the carnival classics will be there but with a Klarna twist, including Hook a Shoe, Bling Toss, and the Lipstick Shy with prizes of popcorn, candyfloss, and rainbow marshmallows up for grabs. Karnvial goers will also be able to sit in Giant Teacups and get the ultimate festival look with endless sustainable glitter.

To add to the excitement, festival-goers who play and win all three games will be entered into a draw to watch pop-sensation, Cheryl, from the VIP enclosure. Also up for grabs is a Groopla ticket for six friends to attend next year’s Mighty Hoopla. To enter, people simply need to share a picture at the Karnival, tag @Klarna.UK with the hashtag, #KlarnaKarnival.
The Mighty Hoopla festival welcomes 25,000 people to London’s Brockwell Park to unite people through music, fashion, and acceptance.

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The ultimate pop extravaganza embraces the best of queer culture across six stages and tents welcoming over 200 artists including Cheryl, Alexandra Burke, Becky Hill, and Gabrielle.

Emily Thomas, Consumer PR Lead at Klarna, said, “We are so excited to be hosting our Karnival of Retail Wonders at Mighty Hoopla. Fashion is about self-expression, confidence and identity, and following our successful partnerships with Attitude Pride at Home and the LGBT Foundation, we are delighted to continue supporting the LGBTQ+ community. We are looking forward to meeting all the festival-goers, enjoy the Karnival and win some fantastic prizes.”

Didn’t get a ticket? Last-minute tickets are on sale on the day at 11am. As Mighty Hoopla’s official Ticketing Payment Partner, people can spread the cost of their ticket and pay in 3 through Klarna. Payments are scheduled automatically, with the first payment made at the point of purchase via either a debit or credit card, with the final two payments being taken 30 and 60 days after purchase, interest and fee free.

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