MUNICH, GERMANY — IAA MOBILITY, the world’s leading automotive trade show, features new products as well as innovations paving the way to climate-neutral mobility. The show attracts decision-makers from all over the world to the business location of Munich. At the center of the economic powerhouse of southern Germany, Munich Airport is an important hub for business travelers from all over the world.
Munich Airport, with its slogan “Living ideas – connecting lives”, is a place where thousands of people from different countries and cultures come together every day. For numerous international guests, Munich Airport will also be the gateway to the IAA MOBILITY this September.
Since its premiere in 1897, the IAA has been constantly reinventing itself as a leading international platform to meet the changing demands of mobility. The IAA stands for a holistic view of mobility. On the occasion of the automotive trade show, Munich Airport was able to win renowned automobile manufacturers such as Ford, Audi, VW, and Skoda as advertising partners.
“Munich Airport is perfect for us, even beyond an IAA, to position the Ford brand on future topics such as electromobility and digitalization and to draw the attention of an attractive target group to our brand and products,” explains Marc Bertelsbeck, Head of Advertising and Marketing Planning at Ford.
By branding the prominent glass balustrades at the baggage claim exits in Terminal 1 and Terminal 2, the Ford brand reaches all arriving passengers. To address a perfect mix of arriving and departing passengers, the automaker also occupies several digital pillars in the entrance area of Terminal 2.
In addition, as part of its long-term presence, Ford is visible on the mega posters at the central access road – so to say at the first and last advertising touchpoints at the airport’s premises.
The automobile manufacturer Skoda books the highly prominent advertising spaces on the revolving doors of the central entrances and exits of Terminal 2, where all passengers, visitors, meeters and greeters and employees pass when entering or leaving the terminal. This creates direct contact with the advertising message, which Skoda is using for its eye-catching campaign on the occasion of the IAA MOBILITY. Skoda has centered its communication on an attractive prize game.
Located in the heart of Munich Airport, the Munich Airport Center forum (MAC), which includes the west facade of Terminal 2, is Europe’s largest outdoor advertising space at 3,400 square meters. The MAC is a tailor-made location for sensational brand presentations.
AUDI will be showcasing its latest vehicles on the event space from September 07 to 12, 2021, creating a spectacular eye-catcher. Car enthusiasts can inspect the latest Audi models in the MAC forum and at the same time be inspired here by the giant campaign motif on the west facade of Terminal 2.
Via the extra-large megasize illuminated display alongside the moving sidewalk in Terminal 2’s South Pier, the VW brand stages its advertising message in a particularly high-impact mode, reaching departing passengers of Lufthansa and Star Alliance partners on their way to the gates as well as arriving passengers on their way to the baggage claim.
“With the prominent automotive exposure on the occasion of IAA MOBILITY, the airport once again qualifies as a high-quality premium platform for outstanding brand presentations. There are virtually no limits to creative ideas when it comes to inspiring a broad audience in a premium environment for a brand or its products,” explains Cornelia Roßmann, Head of Advertising and Media at Munich Airport.
