LONDON, UK — Ogury, a global leader in mobile advertising technology anchored in privacy protection, has teamed up with Asia-Pacific-based digital marketing performance and branding solutions platform MediaDonuts to offer their advertising solutions in Vietnam, Philippines, and Thailand. With this new partnership, businesses in these Southeast Asian markets will get to experience the combination of fully on-screen ad formats, state-of-the-art future-proof targeting, and unwavering privacy protection that Ogury has pioneered.
As Ogury’s official sales partner in these territories, MediaDonuts will offer to brands, marketers, and agencies Ogury’s suite of mobile advertising solutions, coupling them with MediaDonuts’ data-driven insights culled from years of understanding markets in the Asia-Pacific region.
“We are extremely pleased to collaborate with MediaDonuts in scaling our business in Southeast Asian markets,” says Adam Rubach, VP New Markets at Ogury. “With MediaDonuts’ track record, we fully trust in them to share our advanced advertising solutions with more businesses in these three strategic markets that are Vietnam, Philippines, and Thailand. We seek to empower more businesses in these regions with highly effective mobile advertising strategies, and this partnership allows us to do just that.”
Breakthrough technology
Founded in 2014, Ogury quickly established itself as a leader in the digital advertising space with its Personified Advertising Engine, a breakthrough technology built for mobile that delivers comprehensive audience interest, brand performance, privacy protection, and sustainability within one technology stack.
Brands working with Ogury benefit from fully on-screen formats combined with* in-depth knowledge of their audience, independent from cookies and identifiers. With Ogury’s solutions, publishers enjoy the rewards of a respectful user-experience, incremental revenues, and premium demand from major advertisers.
Ogury is a global organization with 450+ people, including 100 engineers across 12 countries. The company partners with more than 1,150 advertisers and 1,100 apps/sites globally.
Reaching new markets
Ogury’s partnership with MediaDonuts in Vietnam, Philippines, and Thailand affords brands in these emerging markets the opportunity to effectively engage their target audience among increasingly growing populations of smartphone users.
In a global study by Newzoo, Vietnam, Philippines, and Thailand emerged among the top 20 countries with the highest number of smartphone users as of May 2021. Another 2021 study by the Statista Research Department found that among 26 countries in Asia-Pacific, Vietnam, Philippines, and Thailand were among those with the lowest average smartphone prices.
“We are thrilled to join forces with Ogury in bringing their groundbreaking solutions to advertisers in these growing markets,” says Pieter-Jan de Kroon, CEO of MediaDonuts. “Through this partnership, brands can connect with local audiences through highly relevant ads that create a real impact with consumers.”
Bringing the global to the local
The partnership with Ogury cements MediaDonuts’ standing at the forefront of online advertising in the countries it operates in.
MediaDonuts is present in seven countries in the Asia-Pacific region, with headquarters in Singapore. MediaDonuts serves more than 700 technology and consumer brands targeting more than 2 billion consumers with a combined GDP of $5.3 trillion dollars. MediaDonuts is part of Entravision, a diversified global media, marketing, and technology company serving
clients throughout the United States and in more than 30 countries across Latin America, Europe, and Asia.
Through its media representation arm, MediaDonuts has established strategic partnerships with media and technology giants such as Twitter, Spotify, Grab, TikTok, Tinder, Criteo, Target Spot, CNN, Activision Blizzard (Candy Crush) and Line Webtoons. These partnerships allow MediaDonuts to offer these companies’ products and services in different territories. Ogury now joins the list of global and regional partners that have scaled in new markets in Asia-Pacific, thanks to MediaDonuts’ sales organization.
