SINGAPORE — Outbrain has announced the release of the Engagement Bid Strategy (EBS), a new automatic performance optimisation solution which does not require the use of 3rd party cookies or website tracking codes and can be optimised to a wider range of campaign goals.
The new solution automatically optimises ad creative serving and adjusts cost-per-click bidding by analysing data from the advertiser website analytics system.
“We keep innovating for marketers ahead of the curve,” said Yaron Galai, Founder and Co-CEO of Outbrain. “EBS is specifically designed to help marketers drive campaign performance in a cookieless world.”
“We analyse campaign performance and audience behaviour data directly from the advertiser analytics system and automatically optimise the campaign for you,” said Lior Charka, Vice President, Product at Outbrain. “As brands are fighting for customer attention, we expect that the addition of attention metrics within our platform will help marketers optimise their campaigns towards user intent in a cookieless manner while driving long term outcomes.”
EBS does not require any campaign tracking code (sometimes referred to as a ‘performance pixel’) to be installed on the advertiser website making campaign set up and performance much simpler and faster.
Outbrain is announcing more about their innovative products at its 2022 annual advertising innovation conference ‘Unveil’ which will take place on March 17 for APAC. Unveil 2022 will be a fully virtual event featuring Outbrain’s Creativity, Performance, and Simplicity solutions. The event is now open for early registration – Register Here.
