CANNES, FRANCE — Cannes Lions International Festival of Creativity has wrapped up the second day of the festival, and with that, comes another set of 2023 Lions winners. On day two of the festival, the winners for categories under the Entertainment and Craft sections, accounting for eight categories in total, were announced.
The winners for these categories are agencies from 11 Asia countries — Japan, India, UAE, Thailand, the Philippines, Hong Kong, China, Taiwan, Lebanon, Israel, and Singapore.
Across the winning works from Asia, agencies from the region won a total of 35 Lions collectively. While the region made a stellar showing at the festival on day two, Japan rose to the top among the Asian agencies with a total of 13 wins across the eight categories.
One of these wins includes Dentsu Inc.’s success in bagging a Brand & Communications Design Grand Prix under Industry Craft Lions. The Tokyo-based agency snagged the prize all thanks to its “My Japan Railway” campaign for JR Group.
On top of the Grand Prix, Dentsu Inc. also earned two Gold and Bronze for the same campaign and a Bronze for its Kaguya by Gucci film for Gucci.
The Entertainment winners include those who excelled in the Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music, and Entertainment Lions for Sport. Meanwhile, the Craft section includes the winners of the Design Lions, Digital Craft Lions, Film Craft Lions, and Industry Craft Lions.
Here’s a full list of Asia winners announced on day two:
Entertainment Lions
Fiction Film: Up to 5 minutes
- GOLD – Dirty Laundry by Leo Burnett Beirut for ABAAD Resource Center for Gender Equality
Social Behaviour & Cultural Insight
- SILVER – “TR for Teacher” by FCB Interface Mumbai for Navneet
Entertainment Lions for Gaming
Audio-visual Content
- BRONZE – “Machine Gun Mouth” by DDB Mudra Group for Battlegrounds Mobile India
- BRONZE – “Play Has No Limits feat. Kenshi Yonezu” by Six Inc. for Playstation
- BRONZE – “The Taiwanese World of Warcraft” by Dentsu Creative Taiwan for World of Warcraft
Use of Gaming / Streaming Platforms
- GOLD – “Fighting to Remember” by McCann Tel Aviv for Zikaron BaSalon
Influencer & Co-Creation
- SILVER – “Unbranded Menu” by Leo Burnett Manila for McDonald’s
- BRONZE – “Fighting to Remember” by McCann Tel Aviv for Zikaron BaSalon
Breakthrough on a Budget
- BRONZE – “Unbranded Menu” by Leo Burnett Manila for McDonald’s
Entertainment Lions for Music
Brand or Product Integration into Music Content
- BRONZE – “Journa-Rhythm” by TBWA\Hakuhodo Inc. for The Asahi Shimbun
Use of Original Composition
- BRONZE – “Frequencies of Peace” by FP7 McCann for Babyshop
Entertainment Lions for Sport
Sports Live Experience
- SILVER – “Airtel 175 Replayed” by Leo Burnett Mumbai for Airtel Telecommunications
Design Lions
Promotional Printed Media
- BRONZE – “The Everything Book” by Dentsu Creative Gurgaon for Vedantu
Brand Collateral
- GOLD – “My Japan Railway” by Dentsu Inc. Tokyo for JR Group
Special Editions & Bespoke Items
- BRONZE – “One Star Cookbook” by ‿ And Us for Deliveroo
Digital Design
- BRONZE – “Kami” by Forsman & Bodenfors Singapore for Down Syndrome International
UX, UI & Journey Design
- BRONZE – “Undercover” by Ogilvy Hong Kong for Women Helping Women Asia
- BRONZE – “The Undeniable Street View” by ‿ And Us for United24, Nova Ukraine, Voices of Children, Boctok SOS
Lifestyle, Fashion, Leisure, Sports & Outdoor
- GOLD – “Shellmet” by TBWA\Hakuhodo Inc. for Koushi Chemical Industry Co. LTD.
Digital Craft Lions
Digital Illustration & Image Design
- BRONZE – “Kami” by Forsman & Bodenfors Singapore for Down Syndrome International
Video / Moving Image
- BRONZE – A Train of Memories by Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. for Sotetsu
Native & Built-in Feature Integration
- BRONZE – “Undercover” by Ogilvy Hong Kong for Women Helping Women Asia
Film Craft Lions
Direction
- BRONZE – The Eyes by Ogilvy Bangkok for Voiz
- BRONZE – Left and Right by Ogilvy Bangkok for Voiz
Script
- SILVER – Gut Health by Ogilvy Bangkok for Dutchie
Casting
- BRONZE – Gut Health by Ogilvy Bangkok for Dutchie
Production Design / Art Direction
- GOLD – A Train of Memories by Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. for Sotetsu
Use of Original Music
- BRONZE – Kaguya by Gucci by Dentsu Craft Tokyo, Tsuzuku, and Dentsu Inc. Tokyo for Gucci
Achievement in Production
- SILVER – Unveil by Spoon and Good Design Company for Panasonic
- GOLD – A Train of Memories by Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. for Sotetsu
Visual Effects
- BRONZE – A Train of Memories by Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. for Sotetsu
Industry Craft Lions
Brand & Communications Design
- GRAND PRIX – “My Japan Railway” by Dentsu Inc. Tokyo for JR Group
Outdoor
- GOLD – “Untangling the Politics of Hair” by FCB India for Stir
Packaging Design
- BRONZE – “Ketch-Up & Down” by FP7 McCann for Heinz
Brand & Communications Design
- BRONZE – “Beautiful Panic” by Dentsu Inc. Tokyo for The One Show 2022 in Japan
- GOLD – My Japan Railway” by Dentsu Inc. Tokyo for JR Group
