Press Release

Brand & Business: The Jollibee ube cheese pie is a fresh, delicious take on a popular combo

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MANILA, PHILIPPINES — Ube cheese lovers are in for a treat! The country’s #1 fast-food chain Jollibee is giving us a unique new reason to get excited about this popular flavor combination with the launch of its Ube Cheese Pie.

Since the start of the quarantine, the ube and cheese pairing took on the country by storm with food businesses and home bakers creating and sharing their own discoveries such as ube cheese pandesal, ensaymada, donuts, ice cream, and more. The distinct flavor combination which people have been craving for the past year is now levelled up with Jollibee’s signature crispy pie crust.

The Jollibee Ube Cheese Pie offers the rich and creamy goodness of savory cheese and sweet, nutty ube, balanced out and elevated by a golden, crunchy pie crust. 

“Ube and cheese may have started out as a trend at the start of the pandemic, but seeing how people continue to get excited over it even after more than a year shows how they have grown to love this unique flavor combination. The Ube Cheese Pie is Jollibee’s fresh take on this popular combination, in which we promise a satisfyingly indulgent flavor and texture experience,” said Jollibee Marketing – Asst. Vice President for Complementary Products, Mari Aldecoa.

The Jollibee Ube Cheese Pie is now available in Jollibee stores nationwide for PHP 35.00 (Solo), PHP 100.00 (3 Pies To-Go), and PHP 199.00 (6 Pies To-Go). Have your pies safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, #87000, GrabFood, and foodpanda. Also available in Take Out and Drive-Thru. 

For more info and updates on Jollibee products, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on Twitter and Instagram.

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