Brand & Business: TikTok comedy creator Raco Ruiz joins KROMA Entertainment’s NYMA family

MANILA, PHILIPPINES — This just in: everybody’s favorite TikTok broski Raco Ruiz has joined the KROMA Entertainment family! Raco is now an exclusive talent under NYMA.

Short for “Now, You Must Aspire,” NYMA’s vision is to be the home of the greatest talents in the tradigital universe. NYMA goes beyond making stars of its talents, because why settle for the stars when you can be the sun?

Aside from creating work influenced by surrealism, graffiti, pop art, and low-brow cartoon art, Raco blew up on TikTok for his meta-comedy skits. His videos under the handle @racobell have gained millions of views and hundreds of thousands of followers for highlighting modern Pinoy “conyo” culture videos through his Raco-verse of characters (all masterfully portrayed by himself) and voiceovers of ‘90s cartoons and films.

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NYMA believes in Raco’s potential to shake up the tradigital space given his promising work as a video director and visual artist, plus his hilarious skits! Kat Bautista, Head of NYMA, said there is a lot of potential in Raco and that NYMA is excited to work with such brilliant talent for the long haul.

“He is a brilliant artist with a sense of humor to boot. He’s a director, illustrator, comic, writer, and now an on-screen talent. As a multi-hyphenated artist, we feel Raco brings something unique to the Philippine market. We can’t wait for him to shake up the entertainment space with his unique perspective and talents!” she said.

Signing with NYMA and going full-time as a content creator is Raco’s way of making business a pleasure. “They (NYMA) take care of all the stuff I suck at and I’m left to do all the stuff I’m good at. It’s a symbiotic relationship. We just all help each other out, and we all want the same things, so it makes the whole process of creating a lot easier,” he pointed out.

“Being an artist, more often than not, my mind gets hyper-focused on the creative aspect of things that I often tend to neglect the business or logistics side of it, which is equally as important as the creative part if you wanna make art or be a creative for a living,” he shared.

Get ready to see this TikTok Rac-star and his unique multiverse of art and comedy everywhere, every time, and all at once soon!

NYMA is one of the brands under KROMA Entertainment, the new tradigital entertainment company backed by the ecosystem of the Globe Group. NYMA recognizes Raco’s immense talent and is dedicated to pushing the boundaries of what’s possible to take his career to greater heights, give his unparalleled value, and help him break new ground in the tradigital space.

For more on Raco, follow him on: