Brand & Business: Truecaller crosses 300 million active users globally, clocks 107.6% user growth in Indonesia

The brand is continuing its mission to deliver a spam & scam free ecosystem and strengthen the fight against fraud

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JAKARTA, INDONESIA — Truecaller, the leading global platform for verifying contacts and blocking unwanted communication, is proud to announce the incredibly significant milestone of 300 million active users monthly, cementing its position as one of the largest caller ID and spam detection services in the world.

Just over a year ago, the company was 250 million strong, which means 50 million new active users have adopted Truecaller globally since October 2020 in order to build the users’ safety net. Launched over 11 years ago, the Truecaller app is available across the globe supporting multiple languages. In the past year (November 2020 until date), Truecaller saw a boost in active users, and grew by 107.6% in Indonesia alone, while South East Asia witnessed 62% growth in active users in the same period. The 300 million milestones, achieved on 22 November 2021 is a testament of trust and faith that consumers have in the platform, including users from Indonesia which is now a priority market for Truecaller.

“We started small but always had big ambitions for Truecaller. To reach 300 million active users is a milestone for all of us who have worked hard to make Truecaller the fantastic platform that it is today. Over the past decade, we have worked hard to make Truecaller the vital service that is used by so many and I am humbled by the trust that so many millions of users put in our platform. We have a clear strategy to continue growing our company by developing the product to enhance the user experience and thereby welcome even more users in the future”, says Alan Mamedi, CEO and co-founder of Truecaller.

As among the most prominent digital economies in the region, Indonesia ranks as one of the most spammed countries in the world according to the Truecaller Annual Global Spam Report.

Truecaller Insights report shows that Indonesia is largely impacted by spam calls. The brand’s significant mission is to help Indonesian people feel safe, secure, and comfortable while communicating, with minimal obstacles regarding phone spam and scams.

Another significant reason for the company to prioritise Indonesia as a focus market in the region is its population that is dominated by young, vibrant, and tech-savvy individuals. These users continually engage in digital services using their smartphones and need to be protected consistently.

As part of the brand’s commitment to offer safe and secured communications by helping users prevent spam and fraud calls, Truecaller has initiated a campaign in Indonesia called #KnowYourCaller. The aim of this campaign is to spread the word about phone/online scams and help consumers in Indonesia, engage within a trusted platform that offers safe and efficient communications. Packed in three fun videos, with the theme ‘Wolf in Sheep’s Clothing’ and cast three famous Indonesian movie stars: Yayan Ruhiyan, Dinda Kanya, and Billy Boedjanger, the videos have reached more than 600K views on TikTok and YouTube.

Truecaller recently reported a 129% increase in quarterly revenue (Q3 2021) in its first earnings report as a public company. The company completed its initial public offering (IPO) in Nasdaq Stockholm on 8th October 2021.

The company will continue to improve its offerings with new features and enhance user experiences. Truecaller has been upgraded to a large communication platform, offering high-quality voice calls over the internet, instant messaging, group chat, SMS categorisation, SMS spam blocking, etc. Truecaller Enterprise Solutions, a verified identity service for businesses that regularly reach out to their customers, is a great platform that ensures safe communication for both, users, and brands.

Truecaller is listed as an Editor’s Choice App in Google Play Store and listed in 10 Top Free Communication Apps on Google App for Indonesia region. Meanwhile, AppAnnie has ranked Truecaller as the top communication app in India, and it is among the top three in Egypt and Israel. The app is among the top 10 apps in 20 other countries, including Indonesia, Malaysia, Nigeria, India, and South Africa.

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