HONG KONG — Leading international travel and lifestyle brand TUMI has unveiled its 19 Degree Aluminum Briefcase which is featured in Sony Pictures’ upcoming original action thriller Bullet Train, exclusively in theaters.
In the film, Ladybug is an unlucky assassin determined to do his job peacefully after one too many gigs gone off the rails. Fate, however, may have other plans, as Ladybug’s latest mission puts him on a collision course with lethal adversaries from around the globe — all with connected, yet conflicting, objectives — centering around the TUMI 19 Degree Aluminum Briefcase on the world’s fastest train.
Leading up to the film’s theatrical release in North America on August 05, TUMI will be activating an integrated marketing program that includes a global red-carpet premiere and a variety of digital and in-store promotional activities.
“There was only one luggage brand that had enough style to fit in with the film’s all-star cast as well as the durability that could go head to head with an ensemble of assassins on one of the world’s fastest trains and that was TUMI, which perfectly fits in with this edgy, action-packed film,” said EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment Jeffrey Godsick.
Equally striking from a distance or at close range, the TUMI 19 Degree Aluminum Briefcase boasts a sleek, aluminum crafted exterior with bespoke design and durability top of mind. This limited-edition briefcase features a “Bullet Train” patch card pocket with the “Bullet Train” logo in addition to a branded luggage tag. Through the TUMI “Bullet Train” collaboration, only 150 limited-edition briefcases will be available starting July 20 worldwide across select TUMI stores and TUMI.COM. For those unable to get one of these limited TUMI collector’s items, they can visit TUMI.COM to shop the full TUMI 19 Degree Aluminum collection, which is highly durable, and boasts a modern silhouette with fluid-looking, strategically contoured angles.
“TUMI is synonymous with quality durability toughness and is always looking to the future for inspiration. With this film, as the screenwriters and director started laying out what the environment would look like and the types of pieces that would exist in the film, TUMI was at the top of their list. They looked to TUMI for a hero case to have all those qualities of durability, be able to surpass the battles that it would ensue throughout this epic journey,” said TUMI Creative Director Victor Sanz.
