SINGAPORE — Workbean, an award-winning HR Tech startup focused on helping organisations in employer branding strategies and recruitment marketing, has received a strategic investment with Remote Resources International (RRI), a provider of human resources solutions globally since 2012.
RRI has taken a 25% equity stake in Workbean and will be represented on Workbean’s board. The companies have started to pool resources as a part of an international HR tech services ecosystem of companies that will launch in 2022.
“People are changing jobs at record pace and their priorities have shifted. Employers are competing like never before to attract and retain professionals: navigating the Great Resignation and the Great Reshuffle has become every company’s key concern, and this strategic issue requires a new toolkit,” said Victor Vautrin, Co-CEO of RRI. “Workbean is a trailblazer in identifying employer branding and cultural fit as a key solution. We are excited to support them in delivering these key tools to successfully navigate the modern workplace. We are also inspired by their talented leadership team: Kass, Neil, and Zein never cease to develop better services and solutions to tackle the seismic change in Employer / Employee relationships.”
Workbean plans to use this funding to build an end-to-end employer branding software to help customers better understand their employer brand from within and launch campaigns to activate their client’s authentic value proposition.
Kass Monzon, Co-founder and CEO of Workbean, added, “Employer branding used to be a ‘nice to have’ ingredient in attracting the right talent for companies but as we enter recovery post-pandemic, we have seen a dramatic shift in our conversations with companies: everyone has to re-evaluate their values, their culture, and people strategies if they want to stay relevant. Workbean is fortunate to have identified the historic shift in the labour market and to receive inspiring support from the purpose-driven team of RRI. We are ready to make huge strides in delivering an enterprise-ready HR solution to help companies in their employer branding journey.”
