SINGAPORE — ZALORA Malaysia, the region’s leading online fashion and lifestyle platform, tapped Bray Leino Splash to undertake a revamp of its Community Influencer Program which has since seen an impressive increase of up to 150% in new sign ups.
ZALORA’s Community Influencer Program encourages influencers and ZALORA customers to endorse and earn via their social media platforms, rewarding them a commission on sales. Bray Leino Splash was tasked to improve the user experience design of the site and make it easier for interested customers to sign up.
Efrain Lopez, executive creative director at Bray Leino Splash said, “We identified that the previous version of the site did not clearly and succinctly communicate the USPs of the program strongly enough nor did it make it easy for Users to sign up right away.”
He continued, “To this end, we stripped down the design of the site and put up the USPs upfront, & also created a straightforward FAQ section. This was fronted by a neat calculator tool to allow interested customers to calculate how much revenue they could earn simply by keying in the number of followers they had without the need to fill in a web-form.”
Throughout the whole process, Bray Leino Splash worked hand in hand with its client, Leonard Chang, regional affiliate marketing lead at ZALORA to ensure that its customers’ needs were closely matched.
“We have strong confidence in the new look of the program which has now recorded a 150% increase in the sign-up rate and a 90% increase in time spent on the site. This is the first key milestone and we hope to achieve a much better user experience through continuous optimization moving forward.”
