SINGAPORE — For the first time in over 50 years, fast food franchise Subway is bringing to life its very own museum, also known as the Subway Big Museum of Taste, from August 10 to 30, exclusively in Singapore. Spanning over 6,000 sqft, Subway’s Big Museum of Taste offers a discovery into one of the world’s largest Quick Service Restaurants (QSR), made experiential through digital installations and interactive activities, all in time to commemorate Singapore’s National Day. It will be located at the first level of 11 Prinsep Link, a State Property managed by the Singapore Land Authority.
Featuring nine interactive installations across four zones, the museum promises a fun-filled experience for everyone. Behold the seven-meter-long iconic and longest-running Italian BMT sub right at the entrance of the museum, offering a grand welcome to guests. To effectively manage the crowd, all guests are to register themselves online prior to their visit to the museum, before they can collect their near field communication (NFC) tags at the museum, at the start of their journey.
Discover the history behind one of the world’s largest and most renowned quick service restaurant brands, through insta-worthy feature walls and fun trivia games. Additionally, guests will have a truly immersive experience by going behind the scenes and becoming their own sandwich artists, assembling their virtual sub. Guests can “knead” their own dough, “slice” vegetables, and challenge friends to a dance-off while “picking” protein. Before saying goodbye, fans can enjoy a sweet treat of freshly-baked Subway cookies and Coca-Cola, but not before browsing our limited-edition museum merchandise at the gift store.
“Over the years, Subway has become a household name that everyone is familiar with, but to be able to go back to our roots and delight our guests with the milestones and brand experience that make us who we are today, I think is a pretty special memory that we want to create for all,” said Eric Foo, president of Subway, Asia Pacific.
“We are extremely proud to bring a sandwich museum of this scale for the first time in the world for Subway, and even more so, during the celebration of Singapore’s birthday. As we continue on our multi-year transformation journey at Subway, we have moments like this with our guests that continue to drive our momentum. Thank you to all our Subway fans in Singapore, we look forward to creating many more firsts with you.”
To mark the momentous launch, the museum has also been certified by the Singapore Book of Records for being the “First Sandwich-Based Museum in Singapore,” Subway will also be the first brand to attempt the record for the “Largest Sandwich Making Game” for the Museum’s experiential zones. The Singapore Book of Records is a non-profit organization established to compile and adjudicate all national records.
Subway’s Big Museum of Taste is one of the activities supporting the brand’s “What’s Your BMT” campaign, which encourages guests in Singapore to explore and discover the meaning behind their own interpretation of BMT. In line with the campaign, Subway is also delighting guests with its classic Italian BMT and has unveiled two upgraded versions – BMT Double Cheese and BMT Plus – now available at all Subway Singapore restaurants islandwide. The campaign will also bring to life the Subway beloved brand mascot, SubBro, in a larger-than-life 3D advertisement, from August 10 to September 26, at the TenSquare billboard just overlooking the Subway Big Museum of Taste along Prinsep Link.
