INDIA — Tata Tiscon, India’s first GreenPro certified rebar brand, launched a new film “It’s Our Nature” in the hopes of appealing to the most natural instinct of every living creature: self-preservation. Save the environment if you want to save yourself.
“#ItsOurNature” is a digital film conceptualized by Wunderman Thompson Kolkata that was released on World Environment Day to get people to act responsibly towards their environment. The campaign has been rolled out under Tata Tiscon Go Green, the sustainability initiative by the brand.
“As a species, we humans, have cared and nurtured ourselves for thousands of years against all kinds of hostilities and today we rule the Earth. But now is the time to see the environment threat as real and once again do whatever it takes to ensure our own survival,” said Arjun Mukherjee, VP & Senior ECD, Wunderman Thompson, Kolkata.
Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson Kolkata, said, “The World Environment Day is a wake-up call for us to cherish nature and care for it because that is the only way we can live sustainably. We at Wunderman Thompson Kolkata are proud to partner with Tata Steel to create this very relevant film for World Environment Day, for the brand Tata Tiscon. The film portrays the harmony of nature with a gentle reminder to do our bit, lest we forget.”
The film is the centerpiece of a larger campaign, #ItsOurNature, rolled out digitally to engage thousands of Tata Tiscon channels partners and customers across the country. A competition for architects and engineers is underway that aims to select the best green designs that uses saves on steel and save the environment too.
CREDITS:
Client: Tata Tiscon
Agency: Wunderman Thompson
Project Head: Vijay Jacob Parakkal, Sr. VP & Managing Partner
Creative Team:
Arjun Mukherjee, Senior ECD & Sr. VP
Moeinuk Sengupta, Creative Director, Copy
Sumit Das, Senior Creative Director, Art|
Business Team:
Soumya Chattopadhyay, Client Services Director
Arko Majumdar, Account Manager
Production house: Lightbulb Motion Pictures
Producer: Pagarav Patel, Binal Baland
Director: Pinaki Bose
Music Director: Mayukh Mainak
