MANILA – This past July, Carat ranked second overall in the ranking of Philippine media agencies by global research company RECMA. It was a significant step up from its number three spot in February 2016.
Carat was given a “high” rating by RECMA across all criteria, including vitality and structure. Improving its positioning in the latest Recma report involved Carat piggybacking on momentum coming from newbiz wins, growing business with its existing clientele and pioneering industry firsts such as Fusion – the Philippine Music Festival.
The Paris-based RECMA is an independent institution which prepares regular qualitative evaluations of media agencies around the world. It has long been one of the benchmarks of quality and competitive performance in the industry.
