HONG KONG – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, recently announced enhancements to its sales team with the appointment of Annie Lim and the promotions of Andy Chang and Annie Chan. Andy Chang is now Senior Vice President, Advertising Sales, Marketing and Original Productions, while Annie Chan is promoted to Executive Director, Affiliate Sales. Annie Lim joins CTE as Executive Director, Affiliate Sales.
Annie Lim joins CTE with a strong sales track record in the media entertainment industry. She brings extensive regional distribution and sales experience to CTE from her prior roles with NBCUniversal International Networks and IMG Media. At CTE, Lim will drive the distribution of the company’s expanding portfolio of branded linear and non-linear Asian entertainment services, including the recently launched Miao Mi, an Asian preschool kids channel, KIX 360 and Thrill 360 linear over-the-top (OTT) services, as well as Celestial Movies, cHK, Celestial Classic Movies, KIX HD and Thrill.
In addition to overseeing corporate communications, trade, affiliate and consumer marketing for CTE, Andy Chang will now be responsible for driving advertising sales for CTE channels across the region and assembling sponsored original productions. Chang joined Celestial Pictures in 2010, prior to the formation of CTE, from Sony Pictures Entertainment. Under Chang’s leadership, CTE’s channels have grown in brand awareness and ratings. Chang was also responsible for the PromaxBDA Global Excellence award-winning launch campaign of cHK, CTE’s Hong Kong entertainment channel. In addition, Chang created CTE’s first sponsored original production for its channel KIX called “R U Tough Enough?” This search for the toughest individual in a country has expanded from Malaysia to the Philippines and will launch in Thailand in 2016.
Annie Chan is promoted to Executive Director, Affiliate Sales and will continue to drive channel distribution and oversee affiliate relations with platform partners in Asia/Pacific. Chan played a key role in the launch of Miao Mi. She was also responsible for the tremendous growth of CTE’s channels in Indonesia. Prior to CTE, Chan was the Director of Business Development at Celestial Pictures, where she managed corporate finance and business development since her start at the company in 2004.
“The ‘Tiger Team’ continues to grow in leaps and bounds in the Year of the Monkey. Recognizing the need of today’s advertisers and brands for more integrated campaigns spanning on-air, off-air and online, we are now aligning advertising sales, marketing, and original productions under the leadership of Andy Chang. I am confident Andy will build on the momentum of our ad sales business and continue the growth trajectory. With Annie Chan, we are now placing more territories under her care in recognition of the terrific job she has done since transitioning from Business Development, and also on the launch of Miao Mi. And last, but certainly not the least, we are excited to have Annie Lim join the ‘Tiger Team’. Her experience, performance, salesmanship, and overall effervescent personality make her an ideal and very valuable addition to our team, especially as we continue to develop and roll out localized and relevant Asian entertainment services” said Todd Miller, CEO of Celestial Tiger Entertainment.