MANILA, PHILIPPINES — After its successful run in 2023, tuna brand Century Tuna continues to lead the charge in marine conservation in the Philippines. With the second year of its “Saving Our Seas” campaign, Century Tuna further solidified its commitment to fighting plastic pollution.
Representatives and volunteers from Century Pacific Food Inc. (CPFI), Century Tuna Superbods 2024 finalists, HOPE, and the Local Government of Mabini, Batangas, gathered on the coast of Anilao in Batangas for the “Saving Our Seas” International Coastal Cleanup Day activity.
In 2024, Century Tuna expanded its efforts by leading education drives on the Plastic Circular Economy and responsible plastic waste management, spearheaded initiatives to restore and protect vital coastal areas, and actively engaging with local communities nationwide.
“With the second year of the ‘Saving Our Seas’ campaign, Century Tuna is reiterating its commitment to taking proactive steps in protecting our marine environments,” said Carlo Endaya, Vice President and General Manager of Branded Tuna Division, Century Pacific Food Inc. “That’s why we’re doing this. Aside from cleaning the ocean, we want to continue spreading the word and fostering the mindset that we must always work to prevent plastic pollution.”
In celebration of International Coastal Cleanup Day, Century Tuna initiated a school-based plastic recycling drive in several elementary schools in Mabini, Batangas. In partnership with HOPE’s Aling Tindera Waste-to-Cash program, elementary students were encouraged to collect plastic waste, exchange it for cash, and learn more about the Plastic Circular Economy, where all plastics collected and recycled are diverted away from nature to ensure that they won’t leak back into the open environment.“The idea is to help everyone realize that by picking up that piece of plastic, you can not only earn a little extra money for your family but also contribute to solving this global problem and help clean up the Philippines and the world,” said Ilusion Farias, HOPE Managing Director.
Following the initiative and coinciding with the International Coastal Cleanup Day, representatives from Century Tuna, together with finalists from Century Tuna Superbods 2024 led by Runner-up Patrick Patawaran, CPFI employees, and volunteer divers, participated in a coastal and reef cleanup activity in Mabini, Batangas. They collected 357 kilograms of plastic waste from both the shoreline and underwater.
The award-winning Century Tuna’s “Saving Our Seas” campaign continues its bigger mission to aid in marine conservation. Last year, the campaign exceeded its initial target of collecting 10 metric tons of plastic waste and preventing it from leaching into our seas.
CPFI employees and the Local Government of San Juan, La Union collaborated for the Century Tuna “Saving Our Seas” Earth Day Palit-Plastic Project in San Juan, La Union.
Early this year, “Saving Our Seas” made notable progress with key events such as the Earth Day Palit Plastic Project in La Union and the Superbods Cleanup Drive in Subic Bay, Zambales. These efforts highlight Century Tuna’s dedication to the bigger cause of fighting plastic pollution and educate people on a Plastic Circular Economy.
