Football media brand COPA90 has teamed up with Carling, the UK’s Number 1 lager and Official Beer of the Premier League, to create a unique platform for Premier League football fans to share their opinions on their clubs.
“Carling Call-In” will give supporters the opportunity to share their spontaneous and joyful reactions to their teams’ Premier League performances with fellow fans around the country.
Using the Carling Tap app, fans can upload a 30-90 second commentary on key moments in any Premier League match. Each week, one call-in message will be chosen and a unique video will be created that brings the commentary to life, using graphics and Premier League footage.
Each film will be released every Friday via COPA90’s and Carling’s social channels. Carling will also give ticket prizes for the top call-in message each week.
James Kirkham, Chief Business Officer at COPA90 says: “We are tapping into the visceral emotion and elation experienced by fans on a weekly basis around their beloved clubs and players.”
Richard Bendelow, Assistant Brand Manager at Carling says: “’The Carling Call-In’ is another example of Carling’s ‘For the Fans’ campaign – giving unique opportunities and experiences to fans of the Premier League. Having the chance to have your very own film made with your own commentary, over official Premier League footage is a first of its kind and we’re proud to be able to bring supporters this unique opportunity, working with COPA90 and the Premier League.”
Three films have already been created by COPA90’s own fan network, plus two call-ins from the app, giving people a flavour of the campaign. A new film will be released each week from now until Christmas, using the fan-created commentary and related graphics. Planes, boxing animations and mortar boards are among the graphics inspired by the first wave of commentaries.
Carling will use its Carling Tap app to put a call out to fans of all Premier League clubs to encourage them to be in the COPA90 spotlight.
The Carling Tap app is available to download through iOS and Android stores, and also offers fans other interactive features including They Score You Score, voting for the Premier League Goal of the Month and a Football Quiz.
Carling Tap by Molson Coors Brewing Company
https://itunes.apple.com/gb/app/carling-tap/id284856940?mt=8
COPA90 is collaborating with Carling’s partnerships and PR agency, Cake, and the brand’s media agency, Zenith, to create the campaign.
