Creativity and innovation are not a choice. In an age of widespread extinction and rapid evolution where entire professions and industries are being wiped out by new business models and technologies, it’s disrupt or be disrupted. From heritage brands to startups, every business needs to get innovative and get creative. This is your guide to survival and success. Protect businesses. Mine talents. Affect corporate culture change. Before it’s too late.
Learn to survive and succeed in the creative industry during this age of disruption at the 3rd adobo Festival of Ideas—the creative youth ad congress tailored for students, young professionals and academics in communications, marketing and design.
The full-day creative festival is set to stage on November 30, 2016 at the Newport Performing Arts Theater, Resorts World Manila from 9am to 6pm followed by an after party at House Manila from 6 to 10pm.
In the age of industry-changing disruptive business models, gamified promos and apps, and the rise of post-millennial Generation Z, “Create. Innovate. Or Die”, this year’s festival theme, will highlight how today’s incoming creative industry professionals can adapt and succeed in today’s tumultuous and exciting times of constant disruption.
The festival is an opportunity to learn from the likes of Chief Creative Officer of Google Asia-Pacific John Merrifield, Facebook Head of Creative Shop, Greater China, Kitty Lun, J. Walter Thompson’s APAC Director of Digital Josie Brown, Chief Digital Officer of Dentsu Jayme Syfu Carlo Ople, Mobext Philippines co-founder and CEO Arthur Policarpio, Sari Software Solutions CEO and founder, Ibba Rasul Bernardo, Y&R Asia Pacific’s Chief Creative Officer, Marcus Rebeschini, TBWA\Santiago Mangada Puno’s Chief Creative Head, Melvin Mangada, Cheil Worldwide’s Chief Creative Officer, Wain Choi, and other creative luminaries, on how to come out on top in a world turning inside out and being stood on its head.
Standard ticket prices are Php 3,800 for professionals and Php 1,500 for students, exclusive of 12% VAT. Get your tickets now through ticketworld.com.ph and adobofestivalofideas.com. For more information on group rates and other special promos, please call Joche Guerrero at (02) 845 0218 or 886 5351, or email events@adobomagazine.com.
