BUENOS AIRES, ARGENTINA — Dandy, an independent communication studio that specializes in digital, design and advertising, presents the mega campaign developed for Telecentro, an Argentine company with more than 30 years of experience in telecommunications.
In the framework of the World Cup in Qatar and under the concept “With Telecentro your house is the headquarters,” and covering TV, cinema and digital, newspapers, magazines, OOH and print, the comprehensive 360 campaign presents a multi-screen mix and high-impact formats. Produced by Lungo Films and directed by Javier Altholz, it stars Romina Pinto and Iván Steinhardt, two solid theater and film professionals.
“Telecentro is a great client with whom we have been working for several years. This time with a great campaign with pieces specially worked for each medium and format, which humorously recount situations of the family united by World Cup passion, technology and crazy fans, presenting the attributes and services of the brand’s portfolio: Play Telecentre, 4K Ultra HD, WiFi Telecentre and Alexa Virtual Assistant, together with a unique commercial proposal in the market,” commented Hernán Sen, CEO and the creative general director of Dandy.
“The challenge was to find a concept that naturally encompasses all the attributes that Telecentro offers: image quality, surround sound, 1000 megabytes, Telecentro Wi-Fi and Play. And we feel that with ‘Your house is the headquarters’ we were able to do it, since we wanted people to be able to feel at home as if they were in a Qatari headquarters. That allowed us to tell with humor everything that happens in the World Cup stadiums, but inside a house, surprising the family that lives there with typical World Cup characters, but we also made them want to enter that new ‘headquarters’ people who would never do it to be able to see it in the best light, such as the dog walker. It’s a shame that the commercial couldn’t last longer because we had a very long and fun list of situations to add,” said Ramiro Crosio and Sebastián Blezowski, Creative Directors of Dandy.
“We are very excited about the launch of the campaign ‘Your house is the headquarters” because it is the return of the brand to mass communication, after a long time of not being present, and we do it with a product proposal according to the moment, with a Triple Play offer so that everyone can enjoy this World Cup like never before, wherever you are, with the best image and sound quality,” said Maxi Peppe, CMO of Telecentro.
The commercials were shot with two units in parallel: one for TV and Cinema, and one for Digital. Digital is not an adaptation but was filmed with digital in mind and has situations that are not in the main spot, such as ‘Santa Claus,’ which makes the campaign grow.
CREDITS:
Agencia creativa: Dandy
CEO & Creative Chairman: Hernán Sen
COO: Valeria Castellano
Creative Director: Sebastián Blezowski & Ramiro Crosio
Account Director: MPC
Audiovisual Producer: JAM
Creative Team
Paid Media: Julieta Fernández Escobar, Victoria Mascianica y Santiago Fernández
Copywriter: Santiago Guzmán Tactical
Creativity & Print: Monica Iturralde
Client: Telecentro Maxi Peppe, Leo Porchetto, Germán Martínez, Tomás Kaczmarek, Eleonora Junquet, Federico Pernicone.
Market Research and Strategy Agency: Tribu media.
Media Agency: Midios
Developed the media strategy: Paula Riera, Ignacio Ryan, María Victoria Elías y Clara Terminello.
