MANILA, PHILIPPINES — Creative agency DDB MNL, Inc. took home the title for “Best in Management of Business – Network Agency of the Year” at the 24th Agency of the Year (AOY) Awards organized and hosted annually by the Association of Accredited Advertising Agencies in the Philippines’ (4As Philippines).
The Best in Management of Business award recognizes an Agency’s excellent use of creativity not only in its advertising work, but also in its overall business management approach to make its business stronger and more sustainable.
“It is such an honor to receive this award from an esteemed organization such as 4As Philippines. Thank you 4As and all the judges of this year’s AOY Awards. This shall serve as a testament to how we are able to successfully navigate the challenges brought about by the pandemic and beyond, without losing sight of our values. All these are made possible by our dedicated team of talented people, whom I’m truly proud of,” said DDB MNL Managing Director Vina Henson.
In 2021, DDB MNL continued to put people at the core of its business strategy – recognizing that their resilience and adaptability amidst the challenges brought about by the pandemic would ensure sustained revenue growth for the company. Its solid people-centric business strategy indeed proved to be effective in delivering an impressive 58% year-on-year growth in revenues and a 127% increase in PBT versus the prior year.
To further meet the needs of brands for more savvy and hardworking creative solutions in the new normal, DDB MNL also embarked on a new journey that entailed transforming the creative agency into a digital communications agency at full speed. This transformation created a new DDB MNL that boasts more seamless and collaborative work processes, stronger and more insightful outputs, and an expanded range of services and offerings.
DDB MNL is one of the creative agencies of DDB Group Philippines, a leading integrated marketing communications group that does mainstream advertising, digital solutions, public relations, media services, branded entertainment solutions, and data analytics. Through the years, DDB Group had also expanded into business solutions firms that operate in different parts of the country.
Known as the “Awards That Matter,” the AOY Awards Night was hosted on-site at The Penthouse, 8747 in Makati, and online via live stream on 4As Philippines’ Facebook page. It was the first in a long time that the best and brightest of Philippine advertising gathered in-person since the onset of the Covid-19 pandemic.
