MANILA – Bea Atienza has joined Dentsu Aegis Network Philippines as Chief Digital Strategy Officer (CDSO) effective May 15, 2018. She will champion the network’s digital transformation initiatives: expanding brand work into ecosystem and asset strategy, integrating Dentsu Aegis Philippines’ view of the consumer by leveraging performance and behavioral data, and elevating strategy to expand engagement planning into customer experience. Bea reports to Donald Lim, CEO of Dentsu Aegis PH.
“Bea is a welcome addition to our growing set of digital leadership talent, as we aim to catapult our network to become the digital powerhouse that would propel the brands we handle in conquering the new digital business landscape,” Donald said.
Bea is an award-winning digital planner with more than twelve years of experience across international markets. Prior to Dentsu Aegis PH, she held planning leadership positions across the Asia Pacific region. She led planning at Edelman Digital Singapore, and managed integration focusing on content, influencer and B2B marketing. As Head of Planning at Wunderman Singapore, her team worked across programmatic data, CRM, digital business solutions, social strategy and integrated communications. At McCann Shanghai, she led digital and social strategy for the global Commonwealth team handling Chevrolet.
She is originally from Manila. Before moving to the region, she was charged with setting up the strategy team for McCann/MRM Manila, handling key accounts that included Coca-Cola, Nescafe, KitKat, Maggi, Bank of the Philippine Islands, San Miguel Beer and Philippine Airlines.
Her work has been recognized by Campaign Asia’s Agency of the Year Awards in 2012 when she was named SEA Account Person of the Year. In 2013, she was awarded Rising Star at the Global McCann Worldgroup Excellence Awards in New York. In 2014, she was recognized as a Young Market Master by Mansmith Philippines, a leading local marketing consultancy.
Bea is an AB Communication graduate of Ateneo de Manila University. She also holds a professional certificate from New York University in Digital Media Marketing and a Graduate Certificate in Design Business from The New School. She shares her ideas about brands and the evolving digital space at www.beyourdigitalbest.com.
