MUMBAI, INDIA — Creative agency DENTSU CREATIVE India has launched a fresh campaign for the leading premium car manufacturer, Honda Cars India. Titled “A Honda Goes Beyond,” the campaign aims to connect with brand enthusiasts and a new generation of customers.
The campaign underlines the brand’s philosophy of Durability, Quality, and Reliability. The objective was to develop a communication that celebrates the bond that the customers have with Honda. In addition to this, the film also highlights the brand’s offering of innovative and futuristic technology products, which makes the driving experience not only safe, but also exciting and superior.
Commenting on the campaign, Ujjwal Anand, Executive Vice President of DENTSU CREATIVE India, said, “Honda’s promise to its customers is to go the extra mile, to make sure that every Honda journey is a joy and delight for them; and this goes way beyond just the drive, the engineering, and the cars. It is a commitment to every side of the ownership experience. Honda aims to fulfill all expectations, delighting its customer at every touchpoint throughout their relationship, and therefore, ‘A Honda Goes Beyond.’”
Auryndom Bose, Group Executive Creative Director of DENTSU CREATIVE India added, “Honda has always stood for engineering that holds true to the experience of the product. Whilst the category codes of automobile advertising are loaded with mostly rational depictions, this new brand campaign for Honda is our way to transcend beyond the conventions and create an emotionally evocative communication that appeals to the heart and impacts the consideration for the brand.”
Takuya Tsumura, President and CEO of Honda Cars India Ltd. commented, “The current campaign is a celebration of the bond that the customers share with Honda and the company promises to go beyond in everything that they do. Honda’s journey in India has been nothing less than spectacular and the credit goes to our customers who have bestowed their trust in Honda’s premium cars for the last 25 years. It has always been our endeavor to keep customers at the center of our products and services.”
CREDITS:
Group Executive Creative Director: Auryndum Bose
Executive Creative Director: Neharika Awal
Creative Team: Auryndom Bose, Neharika Awal, Timothy Rufus, Inderpreet Singh
Planning Team: Snigdha Bose
Account Management Team:
Executive Vice President: Ujjwal Anand
Vice President: Akshat Singh
Account Director: Sanjeet Kumar
Account Executive: Rishika Kakkar
Associate Vice President, Films: Aamir Khan
Director (of the film): Dhruv Grover
Producer: Shurjo & Harry Bal
Production House: ESP Films
