TOKYO, JAPAN — Creative network Dentsu has announced double appointments to bolster the expansion of its Customer Experience Management (CXM) capabilities across Southeast Asia. Sanchit Mendiratta has been appointed as Chief Growth Officer for SEA, in addition to his promotion as Managing Director of CXM at dentsu Singapore. Concurrently, Trishe Goh has been promoted to Senior Director of Growth at Merkle.
Through its data-driven CXM agency, Merkle, dentsu’s Southeast Asia cluster will serve as a center of excellence for analytics, customer data management, as well as customer experience and commerce for the network’s clients in the region.
Sanjay Bhasin, dentsu’s CEO for Southeast Asia, commented, “As Southeast Asia’s marketing landscape evolves amid technological advancements and shifting consumer desires, our clients need strong partners who can help them cut through the noise to get to the heart of their customers. With our proven track record in delivering data-driven customer experience transformation and our hyper pulse on consumer behaviors on the ground, we are excited to reimagine the customer experience with brands that are ready for this journey. I am confident that Sanchit and Trishe will propel our growth in this segment across the cluster.”
Chun Yin Mak, dentsu’s President of CXM for APAC, added: “As incomes and consumption rise across Southeast Asia, consumer demographics will diversify as the competition for their time and attention intensifies. This is where we can help brands win with agility, technology, data, and experience. We have been at the forefront of driving innovation and transformation in customer experience around the world, and now, Sanchit and Trishe are well-placed to further grow our presence with our clients in Southeast Asia.”
Sanchit and Trishe, jointly commented, “Our people-based marketing approach helps brands create a competitive advantage to thrive in the experience economy. We have local teams that keep a close pulse on the ground and bring a strong understanding of the dynamics of each market in shaping transformative experiences that work for the right audiences. But more importantly, our end-to-end integrated solutions seamlessly marry the best of creative, media, and CX to deliver winning strategies for our clients in an increasingly competitive consumer landscape. We look forward to helping more brands win in the era of Southeast Asia.”
