MANILA, PHILIPPINES — Many emerging Filipino artists and artisans have a dream of pursuing their passion and finding the right market for their craft. The Betsy digital creative hub, aims to help them realize that dream. Betsy gathers local talents into one site, empowering enterprising individuals to turn their passion into profit.
A brainchild of Netherlands-based Filipina Judy Anne Santos-Sierszula, Betsy was inspired by one of her travels with her sister. Having browsed through several small artisan kiosks scattered all over the city, she and her sister thought: What if these artisans could have a dedicated online space where they could thrive?
Just about anything and everything is sold in the huge online marketplaces,” says Judy Anne. Handcrafted pieces are sold alongside mass-produced merchandise on these platforms and it can be challenging for customers to appreciate the difference between the two.
“In the Philippines, there’s no distinct space for pieces we consider as special, unique pieces made with the artist’s heart and soul,” she added. Betsy is more than just an e-commerce platform; it is a creative hub with resources to help these artists hone their craft and scale.
“We will have resources on creative inspiration, small business advice, features on emerging artists as well as insights from thought leaders in the industry,” Judy Anne elaborated. “We believe in giving Filipino artists the recognition and value they deserve.”
Betsy is on the lookout for emerging talents and is open to collaborations with student organizations and arts groups. Commissioning and online auction features will soon be available.
Interested artists, artisans, and crafters can sign up on the website.
