MANILA, PHILIPPINES — Adding infographics to your content is a visually pleasing way to summarize all the data you have included in a compelling way that can engage your audience. It not only helps retain the information shared, but also improves the readership rate.
Sometimes, it is essential to go beyond words to share information with the users. Infographics come with the power of visuals and are an important part of marketing and content strategy. If you want to give your content strategy a boost and go beyond text and standard graphics, you need to start implementing them to your work.
Here are a few ways infographics can boost your content strategy:
Breaks Complex Ideas
Infographics increase the processing of information for the users. It helps break complex ideas and numbers into a digestible piece that your audience can easily understand. For instance, if you are writing a blog about the Speed Test, instead of crunching numbers in the content in textual form, go for an infographic. With the help of an infographic, you can easily break the results of the PLDT result, including the download and upload speed, in a better manner. Furthermore, you can draw comparisons with other tests to show accuracy.
The information becomes too much for easy digestion if you write all the comparisons in textual forms. However, with an infographic, the reader will get the main message of the post with just a glance.
Boosts Engagement
A well-designed infographic can boost the engagement of the post. It helps present plenty of data in a visual form that people would are more likely to share. However, to boost the engagement rate of the infographic, it is essential to complement it with social sharing buttons and an embedded code button.
While designing infographics to improve their shareability, ensure that it matches your brand tone. It then serves the dual purpose of boosting engagement, and improving brand recognition.
Improves Brand Recognition
By improving the shareability of the infographic, you can work on growing brand recognition. Mere exposure to the users of the brand tone will ensure that the readers develop a preference for your brand. All you need to include in the infographic is your brand’s name to build a positive association with the brand.
To grow brand recognition with the help of infographics, ensure that you use colors, logos, styles, and fonts that are uniquely matched with your brand. Feel free to include your social media handles, website links, and brand name in the infographic.
High-Quality Backlinks
Backlinks are essential to attract organic search results in different search engines. Sometimes, high-quality websites do not accept guest post contributions, but they are more open to include infographics. You can provide them with a good infographic and use it to create backlinks for your websites. High-quality backlinks improve your website’s SEO and strengthen your website’s domain authority. The result is such that you get a good amount of organic traffic to your website.
Repurpose Old Content
If your website or brand already has a lot of content, you might consider repurposing it. Infographics are one of the best ways to repurpose old content. It reduces the time and effort required to create an entirely new post as it eliminates the need to brainstorm an entirely new topic. Again, infographics are highly shareable, and can help you to boost the website’s visibility through existing content.
Helps To Tell A Visual Story
Infographics are also a handy tool to tell a story visually and make it more enjoyable. However, to ensure this, keeping a balance between the text and images used in the infographic is critical. Ensure that the infographic provides the readers with new information in an interesting manner. To develop infographics that tell a visual story, focus on having a clear structure.
Other advantages of including infographics in the content strategy include: it can be used as a tool to effectively educate the audience; and it can make data more appealing, hence contributing to more sales, and increasing the chances of wider reach due to its shareability.
The fact that people remember 20% of the content they read compared to the 80% retention rate for visual content is also enough of a reason to use infographics. Furthermore, 65% of the senior marketing executives of different organizations believe that visual assets are essential for brand recognition. Infographics present the perfect way to show the brand’s expertise in a creative, and captivating way.
