BANGKOK, THAILAND — SQUARE44, a Bangkok-based brand design agency that operates in over 20 markets in the region, announces the launch of CRPTOSQUARE. This new division of the company will help brands with the Metaverse and NFT-related projects.
As the first brand design agency entering the virtual world, CRPTOSQUARE is also among the first of Thai businesses that have established an actual virtual presence in the Metaverse by investing in land and opening a virtual office in Decentraland, one of the more well-known digital worlds that are currently in existence. This is an important step in recognizing the tremendous opportunities the Metaverse opens for brand owners & marketeers.
The Metaverse is best described as a digital universe, consisting of digital representations of people, places, experiences and assets. It is a complete new version of the internet where real people are represented by digital avatars, interacting with digital objects. In its most complete form, the Metaverse will be a series of decentralized, interconnected virtual worlds, each potentially with fully functioning decentralized economies where users can do just about anything they can do in the physical world and a whole lot more.
Recognized by experts as “the next big thing” the Metaverse is considered to be the future of the Internet in general.
With the launch of CRPTOSQUARE, SQUARE44 developed a roadmap for introducing brands to the opportunities of the Metaverse. A sample of services include single or half-day Metaverse Branding Workshops which provide an introduction for marketing professionals into the world of new opportunities. In addition to workshops another major direction for CRPTOSQUARE is the development of NFT-related projects. NFTs (Non-Fungible Tokens) are virtual tokens minted on the blockchain for digital scarcity, security, and authenticity. CRPTOSQUARE intends to support clients in the development of branded NFT collections that have long-term vision, roadmap, and utility.
“While the utilization of the NFT concept’s potential is still in its infancy, we currently see many standard, unimaginative applications flooding the market. It is important that brands put strategic thought into how they enter the space as rushed projects might do more harm than good,” says Mathijs Aliet, founder of SQUARE44 and driver behind the CRPTOSQUARE launch.
“The way brands interact with users in the space will dramatically change — many other opportunities will emerge, but it is very likely that the projects that garner most interest initially will be focused on helping businesses connect their physical brands with the new version of the digital world. All things related to the Metaverse are moving with unprecedented speed, and a first-mover advantage is important for many brands. We want to help companies move fast, while carefully ensuring executions are unique, bespoke and fitting to the brands in question,” added Mathijs Aliet.
