MANILA – Tata Motors, one of South Asia’s leading commercial vehicle brands, today officially launched its new Tata Super Ace TVC in the Philippines.
With the country witnessing rapid development, Tata Motors along with its Filipino partner ‘Philipinas Taj Auto Group’, wanted to partner aspiring entrepreneurs, by empowering them with a business asset of their own. The Tata Super Ace can be customized for various small scale business operations, for the transportation of construction items, food grains, fruits, FMCG and white goods or could be configured to be a food truck, an ice cream truck or a mobile store on wheels. A small commercial vehicle from Tata Motors, the new ad campaign, ‘Drive Your Own life’ showcases Tata Super Ace as an excellent partner in joining aspiring entrepreneurs on their journey to be financially independent.
The Tata Super ACE is a 1 ton mini-truck from Tata Motors, for inter-city and intra-city transportation solutions. Powered by a 1400 cc diesel engine, combined with a new body design and cutting edge technology, the Tata Super Ace is the most optimal last mile mobility or transportation solution present in the market and offers customers an opportunity to start their dream business with a very small investment.
Mr. Rudrarup Maitra, Head-International Business, Commercial Vehicle Business Unit, Tata Motors Ltd. said, “Tata Super Ace continues to celebrate the spirit of entrepreneurship among aspiring youth across various markets. Our new Tata Super Ace TV commercial echoes this philosophy of Tata Motors, complementing the joyous spirit of Philippines, encouraging people to believe in themselves and ‘Drive their own life.’ A comprehensive campaign has been worked out to drive this message in Philippines, starting with our new 30 second television commercial that will run across various TV channels, starting 1st June 2017.
The Tata Super Ace is based on the popular Tata Ace mini-truck from Tata Motors. Having sold over a million units since it was first launched in 2005, the Tata Ace has been a revolutionary product and is a result of Tata Motors deep understanding of the market and consumer. A revolutionary product, the Tata Ace has been a preferred choice for last-mile transportation with a footprint spanning 28 countries across South Asia, Africa and the ASEAN. The Tata Ace is also available as a last mile public transportation vehicle called the Tata Magic.
