MUMBAI, INDIA — FCB India, part of FCB Group India (IPG Group), has been awarded the creative mandate for Dulcoflex, a globally trusted name in digestive health. This strategic partnership will see FCB India lead integrated marketing efforts to reinforce Dulcoflex’s position in the laxative category while expanding its relevance among Indian consumers.
Following a competitive multi-agency pitch, the account will be managed from FCB India’s Mumbai office.
Commenting on the partnership, Nupur Gurbaxani, Director – Brand & Innovation, Sanofi Consumer Healthcare, India said, “Dulcoflex has been a trusted companion for millions of consumers worldwide. As we further strengthen our presence in India, we are thrilled to collaborate with FCB India, part of IPG Group. Their expertise in crafting insightful and consumer-centric campaigns aligns perfectly with our mission of making self-care as simple it should be. We look forward to creating impactful narratives that educate and engage our audience.”
Speaking on the win, Ashima Mehra, CEO of FCB India, said, “We are excited to partner with Dulcoflex, a brand synonymous with digestive wellness. Digestive health is a crucial aspect of overall well-being, and through our creative expertise, we aim to break barriers and spark meaningful conversations around this category.”
