MANILA, PHILIPPINES — Whether it was a late-night snack, a morning boost, or urgent grocery run, foodpanda was the go-to online food and grocery delivery platform in 2023. With the start of another year, the platform shared the top food and grocery trends of the past year based on the collective orders of app users.
“We offer a wide variety of cuisines on the app, but we’ve seen that our customers’ top food orders have remained consistent throughout the years. In 2023, we saw many more customers try our services outside food delivery, through groceries, pickup, and even parcel delivery,” shared foodpanda Philippines Growth and Marketing Director Patricia Jacinto.
Foodpanda’s top orders in 2023
The never-ending reign of burgers
In a world that’s constantly changing, there’s one constant – the burger reigns supreme! It has held its ground as the undisputed champion of foodpanda’s deliveries for years. Fast food is a formidable force, both for delivery and pick-up.
Burgers landing the top spot for both deliveries and pick-up orders also reflects the dominance of fast food as the most ordered cuisine on the app, followed by Filipino dishes and Western cuisines like chicken and pizza.
“Burgers have always been among foodpanda’s top orders over the years. It seems that our app users love to order what they can eat on-the-go and the taste they are familiar with, whether it’s for delivery or pick-up,” Patricia noted.
The grocery stars
When it comes to the most ordered grocery essentials, leading the band are none other than bread and liquor. Filipinos’ love for sandwiches and toast knows no bounds. Bread, the unsung hero of every kitchen, takes the top spot for pandamart.
In foodpanda Shops, liquor emerges as the undisputed sovereign! It appears that a lot of foodpanda users are well-versed in the art of raising a glass to joyous occasions.
“The order basket of our app users are very diverse which is evident in the top grocery items. But it only goes to show that the foodpanda app has everything our customers want and need – from pantry essentials like bread to seasonal items like liquor,” Patricia said.
Voucher-mania
As if the culinary delights weren’t enough, foodpanda users are treated to a voucher extravaganza! The top three voucher rockstars – EATNA, FPASKO, and MERIENDA – have been the knights in shining armor, saving the day when cravings hit hard.
The great foodpanda payment face-off
In a world where cash is often crowned king, foodpanda users are rewriting the rules! The battleground of payment preferences is a neck-and-neck race, with an increasing number of users embracing digital payments.
Patricia added that they rolled out an e-wallet service for quick and easy app payments. “pandapay lets users top up funds to the foodpanda app, ensuring secure and convenient payment for food or grocery orders. Plus, we’re also throwing in some perks like cashback for discounts on future orders.”
Aside from the overall orders from app users, they also introduced at the end of the year the foodpanda Rewind 2023, a special treat that gives users an exclusive look at their orders, top dishes, preferred cuisines, and more all available in the app.
