MANILA, PHILIPPINES — The Guam Visitors Bureau (GVB) is charting an exciting new course in the Philippine travel scene as it officially appoints ADF Enderun 101, Inc., led by Tricia Tensuan, along with the team behind Enderun Marketing as its Philippine marketing representative.
“On behalf of GVB, we congratulate ADF Enderun 101, Inc. and welcome them back as our marketing representative in the Philippines. We look forward to our partnership and the new opportunities it will bring within this very exciting market,” stated GVB President & CEO Régine Biscoe Lee.
This appointment marks a return to familiar territory for ADF Enderun 101, Inc., which previously represented Guam from 2020 to 2022 a period that, despite global disruptions, yielded impressive results. In 2022 alone, Guam surpassed expectations, attracting 6,230 visitors from the Philippines, exceeding its 5,000 visitor target. Enderun Marketing’s digital-first strategy sparked 15,294 website sessions to visitguam.com, even outperforming major markets like the U.S., Japan, and Korea. Their bold, high-impact campaigns also delivered a staggering 2,572.67% boost in social media engagement from 2020 to 2022.
“Guam and the Philippines share a long history of cultural and historical ties, from our colonial past to modern connections through trade, migration, and cultural exchange. We’re thrilled to represent the Guam Visitors Bureau in the Philippines and invite Filipinos to experience Guam’s stunning landscapes, vibrant culture, and warm hospitality – making it the next must-visit destination for Filipino travelers,” Tensuan said, sharing her enthusiasm about continuing to strengthen Guam’s visibility.
ADF Enderun 101, Inc., with its deep connections to the Enderun Network including Enderun Colleges and Enderun Hotels is perfectly poised to help GVB tap into the fast growing market of Filipino travellers. Armed with insights, creativity, and a pulse on evolving travel behaviors, the agency is crafting bold, data-driven campaigns that position Guam as a top-of-mind destination for Filipino travelers and corporate groups alike.
“With the high number of US visa-holders in the Philippines and a growing interest in travel to US destinations, Guam has a unique opportunity to expand this market and become a favored destination for group and family travel, especially with the help of the ADF Enderun team,” stated GVB Director of Global Marketing Nadine Leon Guerrero, “We look forward to the continued success of this partnership.”
