SHANGHAI – Havas Media Group, the media brand of Havas China, has promoted Dennis Potgraven to the newly created role of Head of Strategy for Greater China region.
Dennis moves into the new role after having spent two years with Havas Media Hong Kong as Head of Strategy. During his stint in Hong Kong, Dennis was credited with strengthening the quality of strategic output including the development of thought leadership around the agency’s proprietary strategy framework Meaningful Brands.
Prior to that, he was with Havas Media in Amsterdam as Strategy Director, where he worked with clients including Hyundai, Kia, Disney, KLM, Danone, Coty, LG, Reckitt Benckiser, and Peugeot. Before that, he worked 15 years at client’s side mainly in FMCG and retail at Nestlé, Friesland Campina, and Ahold.
In his new role, Potgraven will relocate to Shanghai where he will oversee the China, Hong Kong, and Taiwan strategy teams. He will be working closely with existing clients while supporting new business activities in the region.
Christophe Cases, Deputy Global Managing Director and CEO of Havas Greater China, said, “Dennis is a pure marketing strategist who has proven to help our clients reaching their business results. His experience in working both on the brand and agency side makes him extremely well qualified in designing strategies that bring value to our clients. He has also been an active contributor to the development of thought leadership and has been systematically recognized for his drive and ability to collaborate across our various groups.”
Commenting on his appointment, Potgraven said, “I am very happy to get this role within Havas Media Greater China. The company’s ambitions and development match mine very well. Besides, I feel very comfortable with the entrepreneurial spirit in the group. For the last few years, I have had the chance to work with many great talents in the Greater China organization and I look forward to working more closely with them on the exciting and growing set of clients we serve in the Greater China region.”
