SINGAPORE — DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics today announced a partnership with media company Havas Media in Hong Kong to be their preferred partner, offering pre-bid brand suitability, fraud, contextual activation, and viewability solutions.
DV’s suite of MRC-accredited pre-bid programmatic solutions provides the precision necessary to balance scale with protection across all devices and formats.
“To invest in the most meaningful media, we should think about how we set a high standard for ensuring media quality within the complex digital environment. Our partnership with DoubleVerify allows our clients to further protect their investments and actively drive media quality and effectiveness by tapping into DoubleVerify’s expertise in programmatic solutions,” said Havas Media Group Hong Kong, Head of Programmatic Louis Ng.
DV’s contextual solutions are built to maximize the effectiveness of digital placements by aligning the ads with contextually relevant content. DV is the only provider currently accredited by the MRC for predictive viewability activation as well as property-level ad verification, inclusive of brand suitability and contextual targeting within programmatic media campaigns.
“We are thrilled to be the exclusive programmatic verification partner for Havas Media Group in Hong Kong,” Enterprise Sales Director for DV Jeremy Chang said. “Through this partnership, we are helping Havas Media Group’s clients drive quality and performance in the post-cookie era, without sacrificing consumer privacy, by aligning advertising with high quality, relevant content.”
To support the activation of DV solutions and enable understanding on verification and relevant market trends across the agency, the digital teams at Havas Media Group Hong Kong are currently enrolled in DV University (DVU) with the aim of achieving agency-wide certification by end of 2022. DVU is a self-guided online training and certification platform which includes standard onboarding training of the DV advertiser suite. This will empower the teams in Havas Media Group to leverage DV’s actionable insights to effectively achieve their digital campaign objectives.
