Founded in 2009 Jamie and Lyndon Cormack, Herschel Supply Co. is a leading global lifestyle brand that hails from Vancouver, Canada. Inspired by utilitarian elements found inside hiking backpacks and travel bags in the past, Herschel quickly captivated youthful, adventurous, and driven individuals all over the world with its dynamic range of bags and other travel goods that combine timeless silhouettes with innovative features that live up to the needs of today’s fun-seekers and goal chasers.
Committed in coming up with fresh new ways to engage its community, Herschel draws inspiration from the enduring optimism of the youth for Fall 2018. A celebration of new beginnings in and beyond the classroom, Herschel introduces the “Look Forward” campaign. Recognizing the power of today’s youth in changing the world through their diverse creativity, the campaign turns its focus on 13 bright-eyed and future-focused young adults who are making waves in their respective fields of interest.
Host Bea Fabregas with Herschel Supply Co. Philippines Senior Brand Executive, Chinky De Guzman
Through a thoughtfully produced short film that share the personal stories, passions, and outlooks of these personalities, Herschel seeks to inspire today’s youth to equally lead a life filled with creativity and optimism. Among the Look Forward personalities is teenage rock band Calpurnia, which is led by singer Finn Wolfhard. Wolfhard is best known for his starring role in the hit Netflix series, Stranger Things. A ballerina, skateboarder, motocross rider and clothing designer are also part of the dynamic youth culture represented in the campaign.
On the spot art painting by Jappy Agoncillo
An ode to the future
To officially kick-off the “Look Forward” Campaign and unveil its new collection for Fall 2018 in the Philippines, Herschel recently hosted an exclusive media event last September 13 at Nova Gallery in Makati. A gathering of the top influencers, trendsetters, and select media personalities, the event also brought together the metro’s most influential and up-and-coming personalities in the realm of art, music, and even sports who collectively represent the optimistic future of the local youth scene.
Ultimately a celebration of creative ingenuity, the event as hosted by Bea Fabregas was brought to life by the special performances of up and rising music artist Jason Dhakal, DJ Brandon John, and mural artist Jappy Agoncillo. Taking cue from wheatpaste postering, which has long gained a currency among guerrilla artists and youth communities, the event also featured a photo wall where attendees were made to paste their photos and write what they look forward to the most in the future.
Influencers Kim Tapel, Ken Ortega, Gab Gutierrez and Charlene De Ocareza
The highlight of the event was the screening of the “Look Forward” Campaign video which featured the youth personalities tapped by Herschel. This was then followed by the hotly-anticipated launch of Herschel Supply Co.’s Fall 2018 collection.
Adventure lives on with Herschel Supply’s Fall 2018 collection
For Fall, Herschel introduces an array of updated signature carryalls, new insulated pieces for its Apparel category, and a compelling range of travel accessories. Starting off with the coveted Nova women’s mini backpack. Conceived as the perfect companion for adventurous weekends in the city, the Nova mini backpack gets a fancy upgrade with the Flight Satin fabric in Ash Rose, Deep Teal, Black, and Arrowwood. The backpack was also enhanced with dual top carrying handles, and slender shoulder straps.
Music Artist and Perfomer Jason Dhakal
Also headlining Herschel’s bag offerings for Fall 2018 are other signature packs that each return with a fresh new look. These include the functional Herschel Heritage backpack, the mountaineering-inspired Herschel Little America backpack, and the modernized vintage-looking Herschel Settlement backpack, which are all offered this season in the Arrowwood Frontier Geo print.
This season, Herschel has also teamed up with the pioneer of surf fashion, Hoffman California Fabrics, to introduce a selection of Fall-ready pieces. Each bearing Hoffman’s distinctly eye-catching and somber floral prints, sure to appeal to modern romantics are the Heritage backpack, the Fifteen Hip Pack, and the Voyage Coach jacket. For fall, the compact and convenient Fifteen Hip Pack also returns in Ash Rose, Black, and Deep Teal.
Herschel’s Fall 2018 travel collection also marks an impressive milestone with the introduction of the Trade Power collection. Building on Herschel’s popular Trade hard shell luggage, the new Trade Power line features a convenient device charging luggage that comes in Carry-on and Small sizing. Each luggage features a sleek internal battery with an external port to keep mobile devices charged while awaiting departure.
In keeping with its commitment to make travelling convenient as it is memorable, Herschel’s Fall 2018 collection also carries a clever selection of travel accessories. These include a handy Travel Adapter which allows one to plug in and power up throughout UK, North America, Europe, Australia, and China; a Standard Issue Luggage Scale; and a Standard Issue Amenity Kit which contains ear plugs, sleeping mask, slippers, and an inflatable neck pillow for maximum in-flight comfort.
Herschel Fall 2018 Collection
Almost a decade since it first debuted, Herschel Supply Co. continues to inspire countless individuals to pursue their dreams. From the all-new “Look Forward” campaign all the way to its introspective new offerings for Fall 2018, Herschel Supply Co. joins the youth in looking forward into the future with boldness and optimism.
Herschel Supply is available at the following malls: Megamall, Alabang Town Center, Mall of Asia, SM North Edsa Annex, Uptown BGC, SM Aura, UP Town Center Katipunan, Eastwood, Trinoma, SM Cebu, Ayala Cebu, MarQuee Mall, Abreeza Davao, SM Davao, SM Ilo-Ilo, Robinson’s Place Manila, Greenbelt 3
For more information and updates, follow us on Facebook: @HerschelSupplyPhilippines and @herschelsupply on Instagram.
Herschel Supply Co. is exclusively distributed by the Primer Group of Companies, an ever-expanding retail and distribution company of the world’s top and premium consumer brands.
