SYDNEY, AUSTRALIA — Creative agency whiteGREY has appointed award-winning strategist Iona Macgregor to the role of Chief Strategy Officer. She also joined the agency’s Executive Leadership Team and will work across the agency’s national and APAC client base.
whiteGREY CEO Lee Simpson said, “We are really excited to welcome Iona to the agency. This is a critical role for us and one we’ve considered carefully. Iona’s experience will bring fresh strategic leadership to our business and our clients, adding to the depth of talent and capability we have across brand, communications, CX, and media strategy.
“Iona is an innovative thinker suited to a creative agency with strong technology heritage, and I’m excited about the impact she will make.”
Most recently Chief Strategy Officer at Saatchi & Saatchi Australia, Iona brings more than two decades of creative strategy experience driving currency, growth, and impact for iconic global and local brands. Clients include Ampol, Arnott’s, AXA, Cartier, Heineken, Nestlé, NRMA, OPSM, Orange, Westpac group’s St.George, Ray-Ban, Tiger Beer, and Vodafone.
Prior to Saatchi & Saatchi, Iona led hybrid strategy and innovation teams that brought together experts across brand, UX, and social for the multi-award-winning creative agency Marcel Worldwide in Paris in 2010, followed by becoming Co-founder of Marcel Sydney in 2015.
Iona shared, “This industry has been talking about transformational change for as long as I can remember. But it takes a proper merge of creative, strategy, technology expertise, and genuine care to deliver ideas that will set brands up for sustainable growth.
“The team at whiteGREY is just awesome. I believe they’ve got a unique combination of all the skills and passion required to navigate this challenging market for their clients and I can’t wait to get started.”
Notable innovative ideas realized under Iona’s leadership include Intermarché’s Inglorious Fruit and Vegetables; Tiger Beer’s Air Ink and Donation Dollar for the Royal Australian Mint. Highly awarded at international creativity festivals such as Cannes Lions, Spikes, One Show, and D&AD, these impactful ideas continue to circulate in supermarkets, wallets, and conversations today.
