HONG KONG — DDB Group Hong Kong has added major creative clout to its agency with the appointment of multi-award-winning creative, Izmael Crespo, as Creative Director. Izmael moved to Hong Kong from Colombia this month and comes into the agency with an extensive list of major accolades to his name, not least of which include an impressive ten Lions.
This is the second major hire in the creative department for DDB Group Hong Kong this year, having appointed Alejandro Canciobello in the role of Regional Executive Creative Director, back in April. As Creative Director, Izmael will report to Alejandro and work on multi-market projects across DDB’s varied client base.
These hires clearly indicate the agency’s ambition and commitment to significantly elevate its creative offering, and the hope to become world-class, a goal that CEO Andreas Krasser has publicly voiced.
Izmael, an art-based Creative Director who has worked with major brands on projects across the globe, undoubtedly brings talent and fame, as well as a multicultural perspective. As a gaming streamer himself, he is also known for creating campaigns that bring brands to gaming environments.
Izmael was part of the team responsible for the Corona Lime campaign that recently resulted in China’s first-ever Titanium Lion win.
Alejandro commented, “Recently winning HKMA’s Agency of the Year for the second year in a row, having won Hong Kong’s 2023 Grand Effie, and with a string of notable creative campaigns this year, the agency has some great momentum. Adding someone like Izmael, and his immense passion to create campaigns with the power to move people and culture, is going to help us propel forward in our pursuit for even better work and greater impact.”
Izmael shared, “I’m a big believer in an agency environment where everyone has the freedom to express their own creative voice and inspires each other to roll up their sleeves, and I know DDB has created this culture. I am excited to be here in Hong Kong and feel especially excited about going into an agency that is emerging on the global stage. I can’t wait to play a role in the next chapter of that story.”
