MANILA, PHILIPPINES — Jollibee, the Philippines’ largest and most beloved fast food chain, is thrilled to announce its triumphant wins at the prestigious Anvil Awards.
Presented annually by the Public Relations Society of the Philippines (PRSP), the ANVIL is the symbol of Excellence in Public Relations. It is awarded to outstanding public relations programs, tools and now, practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.
(from L-R) Jean Vittorio Sabado, Leanne Yap, Dennis Reyes, Pamela Grace Cruz, and Elise Maog
The brand shined brightly with its accolades in several categories, including a Grand Anvil Nomination, underscoring its commitment to innovative and impactful campaigns.
Anvil Awards Achievements
Jollibee’s outstanding entries were recognized in the following categories:
- Title of Entry: Jollibee’s “Sarap ng Pasko“
Category: PR Programs – Marketing and Brand Communication
Anvil Award: Gold - Title of Entry: Jollibee’s “Sarap ng Pasko”
Category: PR Programs – Best Use of Digital
Anvil Award: Silver - Title of Entry: Jollibee’s Christmas Drive-Thru Experience
Category: PR Programs – Marketing and Brand Communication - Anvil Award: Silver
- Title of Entry: Jollibee Chicken Sandwich 2023 Campaign featuring Belle Mariano and Donny Pangilinan
Category: PR Programs – Best Use of Influencer Marketing
Anvil Award: Silver - Title of Entry: My Kwentong Jollibee Mother’s Day: Louder than Words
Category: PR Programs – Best Use of Social Media
Anvil Award: Silver
Dorothy Dee Ching, Jollibee Head of Marketing, expressed her delight and gratitude for the wins, “These awards are a testament to our Marketing team’s creativity and commitment to excellence, and the collaborative efforts with our partner agencies Ripple8 and Stratworks, which produced these amazing campaigns. After a three-year hiatus from joining industry awards, we’re glad and thankful to be recognized once again for bringing joy and meaningful experiences to our customers through these campaigns.”
