HONG KONG —MRM//McCann, a leading global customer relationship agency, announced today that Jonathan Liu has joined MRM//McCann Hong Kong as Senior Vice President, Managing Director.
Kate MacNevin, Global President of MRM//McCann, said, “We are very excited to have Jonathan joining our team in Hong Kong. He understands digital, he knows the region and he has deep knowledge of emerging disruptive technologies and trends. I have no doubt that he will help our team continue to create best-in-class customer and product strategies.”
Liu, who began his career in the U.S., has worked for the last 10 years in Hong Kong, mostly in regional roles supporting the Asia Pacific region. He was most recently Managing Director APAC, at EveryMundo, a performance technology company serving airlines. Prior to that, he was Head of Digital Strategy and Implementation at J3, an independent agency within the IPG network dedicated to Johnson & Johnson brands worldwide; and he served as Head of Performance/Regional Head of Search for IPG Mediabrands in Hong Kong before that. In addition to management positions at Neo@Ogilvy, Expedia Hotels.com and Yahoo!, Liu was a Founder and Managing Director of Moonlight Marketing, an independent digital agency serving clients in the Asia Pacific region.
Liu said, "I am thrilled to be joining the MRM//McCann team at a time when there are so many opportunities for the network and our clients. The agency's laser focus on pursuing the most data-intensive and technically sophisticated marketing programs on behalf of our customers means that we are learning new things with every project and campaign we execute. This spirit of applied curiosity is tremendously exciting to be part of and something I believe marketers in Hong Kong and Asia are looking to embrace."