Independent one-stop agency Keyframe recently rebranded to ID8MNL. The move aims to streamline the agency’s services to focus on its core competencies in Research and Strategy, Creative Services, and Content Development and Community Management.
Tom Eugenio, Keyframe and ID8MNL CEO adds, “After a few years of constantly trying to find the sweet spot of what our ideal business model should be, we discovered that in order to remain competitive in this fast-changing landscape, we had to take a hard look at ourselves and see what we can truly offer our clients. That’s the good thing about being a small, indie agency. You can always re-shape yourself. We also decided to form Three Spheres, a fully independent video production company.”
With a new name and a new home, ID8MNL gears itself for even bigger things ahead.