MANILA, PHILIPPINES — Gushcloud International, a global creator and entertainment company, has been appointed by Korea’s biggest fashion platform MUSINSA as Southeast Asia digital partner to provide marketing services, including influencer marketing, as MUSINSA enters Southeast Asia to accelerate its international growth.
The move rides the wave of global interest in Korean culture, particularly in K-dramas, K-Pop, Korean food, beauty, and fashion. In Southeast Asia, Korean dramas are the largest consumed online video content category according to an analysis by Media Partners Asia. Meanwhile, Indonesia, Thailand, and Vietnam had the highest viewership for K-Pop-related online videos according to Blip (a private data research organization.)
With this rapid rise in popularity, MUSINSA, a unicorn company valued at over ₩ 2.3 trillion (about US$1.8 billion) in Korean fashion-related ecommerce, aims to bring Korean fashion overseas with the MUSINSA GLOBAL STORE.
With deep insight and a strong network in Southeast Asia, Gushcloud has been partnering with MUSINSA to deliver the most localized content aligning with its core branding messages.
MUSINSA GLOBAL STORE presents current Korean fashion trends, including Seoul fashion from casual, street style, and contemporary to luxury, sports, and beauty. The store has curated more than 200 to 300 brands such as MARDI MERCREDI, LOW CLASSIC, AECA WHITE, ACME DE LA VIE, and COOR, the leading fashion brands in Seoul.
This October, MUSINSA global shared greeting messages from the most trendy Korean celebrities for MUSINSA’s global launch. Fans were able to hear the artists’ thoughts on fashion and purchase all outfits which were featured in the videos.
Gushcloud has specialized in cross-border engagement services since its expansion into 11 countries. Previously, the company focused on cross-border live commerce with Shinsegae Duty-Free to launch the first-ever “Asean Live Commerce Festival”, during which cross-culture influencers broadcast to five countries in real-time and sold a record US$100K worth of Korean lifestyle products. Gushcloud’s latest effort was a cross-border ambassadorship for Korean actor Hyun Bin and Gushcloud’s client Sinarmas Sekuritas in Indonesia.
For more information on MUSINSA and Gushcloud, respectively, visit global.musinsa.com and www.gushcloud.com.
