MANILA – Marketers and content creators must become storytellers to create content that converts.
Everyday consumers are bombarded with content. How will you capture consumers’ attention and stand out from the crowd?
Today’s customers are empowered. They interact with marketing tools to connect with target audience, add value to consumer lives, and be entertained.
Here are 11 ways to enhance customer experience with content every marketer should be aware of:
1. Rewarding interaction – Customers are most likely to engage with content when they will receive a reward.
2. Making it shareable – Create social media content offering information that is informative and relevant for sharing.
3. Optimizing for ease of use – Make content accessible and easy to share by properly linking it and making it easy to exit associated pop-ups.
4. Focusing on the customer – Customers want content that is all about them. Content must be relatable and relevant.
5. Supporting a cause – Share content that highlights how the business can benefit others more than making a profit.
6. Supplementing with video marketing – Consumers like watching videos and access to information through video sharing platform.
7. Offering good looks – Empowered customers fill their days with graphics and visuals.
8. Using best and worst of lists – Clear, concise, easy to skim and glean, customers find lists helpful.
9. Remaining consistent – Marketers should consistently interact with customers online and regularly posting content.
10. Conversation online – Marketers should reply to a number of customer comments, thank customers for sharing content and converse publicly.
11. Being loyal to – Customers are more likely to interact and share content from companies who they feel are loyal to them.
Source: http://customerthink.com/11-ways-to-enhance-customer-experience-with-content-marketing/
Learn strategies on content marketing from leading industry experts …
Attend Digital Marketing in a BLINK 2017 on August 10-11, 2017 at AIM Conference Center, Makati City, PH.
Digital Marketing in a BLINK Seminar 2017
‘Creating Customer Experience Through Digital’
August 10-11, 2017, 8:00AM – 5:00PM
AIM Conference Center, Makati City, PH
Learn More: https://www.fmi.com.ph/events/digital-marketing-in-a-blink-seminar-2017-august/
Key Conference Topics
Day 1, Thursday, August 10, 2017
1. Helping Businesses Win in Mobile-First World
2. Using Data Analytics for Brand Strategies
3. The Rise of Content Creators: Content That Converts
4. Video, Video Sharing and Live Video Streaming is Now The Face of The Business
5. Create an Engaging Customer Mobile Experience
6. Leveraging on Social Listening Tools
7. Learning the New Email Marketing Strategies
Day 2, Friday, August 11, 2017
1. Building Your Brand with Mobile and Web Apps
2. Influencer Marketing as a Fundamental Brand Strategy
3. Search Algorithm Will Continue to Change
4. How Digital PR Can Help Your Marketing Campaigns
5. Immersive Content Experience
6. I Love UX
7. What’s Exciting about Digital Out-Of-Home (OOH)?
8. How E-Commerce in the Philippines is changing the retail market landscape?
Who Should Attend
CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing and advertising.
