NEW YORK – Susan Credle, FCB’s global chief creative officer, will be the Jury President for Print, Poster and Billboard at the 2016 London International Awards (LIA).
“When creatives get stuck, many of us go back to the two-dimensional medium,” states Credle. “If we can make an idea work in such a distilled form, we know it has potential. It is important to continue to pay attention to and honor these mediums, especially when so many want to declare them dead. Let’s not forget ‘1984,’ heralded as the best television ad of our generation, was inspired by the perfect print headline: ‘Why 1984 won’t be like 1984.’”
Credle is the mind behind the iconic “human” M&M’S and the juggernaut Allstate “Mayhem” campaign, which just last year took home the Integration Grand LIA for its “Social Savvy Burglar” promotion. She has received numerous industry accolades, including Chicago Advertising Federation’s Ad Woman of the Year in 2013, appearing in Advertising Age’s 100 Most Influential Women and in Business Insider’s Most Creative Women in Advertising, and induction into the American Advertising Federation’s Hall of Achievement.
In her first year as Global CCO at FCB, a move after years of success at Leo Burnett and BBDO, Susan has maintained the agency’s creative product and reputation, while also sustaining her position as one of the industry’s leading creatives and a principal voice representing women.
2016 Print • Poster • Billboard Jury:
• Susan Credle – Jury President – Global Chief Creative Officer, FCB
• Sarah Barclay – Executive Creative Director, J. Walter Thompson, New York
• Anthony Chelvanathan – Group Creative Director, Leo Burnett Toronto, Toronto
• Richard Denney – Executive Creative Director, MullenLowe, London
• Armin Jochum – Founder/Chief Creative Officer, Thjnk, Hamburg
• Alfonso Marian – Chief Creative Officer, OgilvyOne, New York
• Nisa Mujjalintrakool – Executive Creative Director, Dentsu Thailand, Bangkok
• Kalpesh Patankar – Executive Creative Director, Y&R Dubai, Dubai
• Jean-Francois Sacco – Chief Creative Officer, ROSAPARK, Paris
• Katsuhiko Suzuki – Senior Art Director, Hakuhodo, Tokyo
• Marcel Yunes – Creative Director/Art Director, BBDO New York, New York
The LIA 2016 Entry System is now accepting entries. Judging will take place in Las Vegas from October 6-14. The shortlists will be announced as each judging session concludes, with winners being announced on November 2. For more information on submissions and eligibility, please visit http://www.liaawards.com/enter/eligibility/
To find out more about LIA, visit http://www.liaawards.com/
