Christmas means giving and making meaningful memories.
Save the Children Philippines fulfills both through its Christmas campaign–#LahatDapat with the tagline: “This Christmas, lahat dapat kasali.”
The Christmas campaign is an extraordinary chance to celebrate Christmas by making a difference in children’s lives and fulfill lifelong dreams to see your solo picture, with family and friends on LED billboards across the metropolitan area.
The press launch on October 25, 2018 at 1:30 pm was held at Ascott in Makati City.
Atty. Albert Muyot, chief executive officer of Save the Children Philippines said that for many Filipinos, Christmas is for children. This event gives everyone an opportunity to make a difference to the lives of children particularly those in disadvantaged communities in the Philippines.
There are around 3.3 million children in the country who are stunted and 800,000 more are malnourished. The Philippines ranks ninth among 10 countries in the world with worst cases of stunting and malnutrition of children.
“Malnutrition is a silent killer,” said Muyot. Every day, at least 95 children die of preventable diseases related to malnutrition.
“Inflation hits the more than eight million food-poor families in the Philippines,” he said. An estimated 1.5 million Filipino children go to sleep hungry every night, not having eaten a meal all day.
Save the Children Philippines launched early this year Project NURTURE (Nutrition among Urban Poor Through Unified Response) that aims to reduce the number of deaths of children under 5-years-old in identified areas in Navotas City.
The project implements a nutrition-specific and nutrition-sensitive intervention focusing on the first 1,000 days of life to prevent stunting and wasting among children under 5-years-old and improve maternal nutrition, particularly among pregnant and lactating mothers.
Save the Children’s Christmas campaign “Lahat Dapat” calls everyone to step up and wear their #LahatDapat bandana to influence people to fulfill lifelong dreams and save lives of the poorest Filipino children.
Miss World 2018 Katarina Rodriguez is supporting Save the Children Philippines by being one of the campaign influencers.
Save the Children Philippines also thanked reputable companies for their support. These include Nyxsys, BCD Direct Pinpoint Marketing, Ascott Limited, Dragonpay, CNN Philippines, Light Network, AdMovPH Technologies Inc., Business Mirror, Pilipino Mirror, Cook, Philippine Graphic, Page One, Adobo Magazine, Breakthrough Leadership Management Consultancy, Project Purpose, On Semiconductor and Terry S.A. Inc/Havaianas Philippines. The campaign also calls other schools to join iAcademy, Nordschool and Gymboree-the first three to express their commitment to raise funds in support of the campaign.
Save the Children Philippines, in partnership with Nyxsys, will acknowledge all participants through billboards found around the Metro during the campaign season in December.
The billboard displays will show supporters wearing their red bandanas as a statement of solidarity, and in the hope of encouraging others to join as well. All donors were invited to join fun activities through social media to promote awareness, interest, and engagement.
Lahat Dapat Christmas campaign is a new way to celebrate Christmas! Save the Children encourages individuals, schools and companies to wear their #Lahat Dapat Christmas bandana in their own creative way and make the holidays much more meaningful by donating to Save the Children’s programs.
By signing on www.savethechildren.org.ph/lahatdapat or by visiting their campaign booth, and donating P500 a person will get a limited edition bandana, for P1000, a person gets a bandana and a 10-seconder billboard spot in the biggest LED Billboard in EDSA and C5 during the #LahatDapat Sikat week of action on December 16-23.
On the week of action on December 16-23, people who donated P1000 in the #LahatDapat Campaign will appear in a 10-second spot wearing their bandana on the designated LED billboards located in EDSA Orense or Paragon and in C5 near Market Market. This was made possible through Save the Children’s partnership with Nxysys.
On top of these, SCP’s partnership with AdMovPH Technologies Inc. also made it possible to show the images flashed in Grab cars with installed Admov LED screens. This technology will make possible for the campaign to reach 620,000 Grab riders.
Save the Children Philippines will award individuals with Most Unique Photo, Photo Taken Farthest Away From Manila, Most Stylish Photo, Biggest Groupie, Most Popular Photo, and Best-Themed Photo.
Participating companies and schools also have a chance to win the Most Creative, Highest Amount Raised, and Most Number of Employee-participants award in Campaign Partners Category.
“Save the Children Philippines calls on everyone to avail and wear their bandana to show solidarity in the fight against malnutrition. With their images shown across the Metro, they serve as an inspiration to others. By extending support to #LahatDapat Christmas campaign, we ensure a healthy start for Filipino children. Save the Children’s Head of Strategic Partnerships, Riel Andaluz.