SINGAPORE — Entropia founder and former President World Markets at IPG Media Brands Asia Prashant Kumar is considered a media mover and shaker. After successfully selling Entropia to Accenture in one of Southeast Asia’s most well-publicized acquisitions, Kumar is now creating waves with his new book Made in Future.
Published by Penguin, the book seeks to recast marketing from a white sheet with an incisive view of how vast changes in media, content, influences, and people’s expectations have come together to forge new marketing. The twelve chapters of the book cover a gamut of marketing topics providing insights through the lens of history, politics, economics, and even mythology.
Launched in bookstores in Southeast Asian markets including Singapore on June 20, the book has received positive reception. It was launched in India in May where it has consistently held the No.1 position in the marketing, communications, and journalism category on Amazon India.
Kumar said, “I am really pleased with the reception of the book. Nothing is more gratifying for a first-time author to receive positive feedback. The book challenges many of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think, and helps you follow it all up with pragmatic decisions.”
Advance praise for the book has come from the industry’s leading luminaries including Jeffrey Seah, Founding Partner, Quest Ventures Fund, Singapore, Matt Seiler, Former Global Chairman and CEO, Media Operations, Interrepublic Group, Vipul Chawla, president, Pizza Hut, Nirmalya Kumar, Lee Kong Chian Professor of Marketing, Singapore Management University, Mauricio Sabogal, former global CEO, Kinetic Worldwide, and President, World Markets, IPG Mediabrands.
Pratik Thakar, head, global creative strategy and content, Coca-Cola, said, “Made in Future is a delight to read for its panoramic, original, and engaging take on the new marketing landscape. For anyone leading marketing transformation, this is one book that captures it all — data, tech, creativity — and brings it together as one conceptual whole. it’s a must-read.”
