MUMBAI, INDIA — Leading Higher EdTech platform TimesPro has appointed creative agency L&K Saatchi & Saatchi India to create and launch its brand campaign. The agency won the business as part of a multi-agency pitch, and has been invited on board to actualize TimesPro’s efforts to build brand visibility across all learner categories, and the project will be managed by the Mumbai team of L&K Saatchi & Saatchi.
TimesPro Head of Brand Marketing and Communications Gaurav Barjatya said, “We look forward to collaborating with L&K Saatchi and Saatchi on this important project. Their creative approach, built on consumer insights and business effectiveness is exactly what the brand requires during its growth phase.”
Sharing his views, L&K Saatchi & Saatchi Joint National Creative Director Rohit Malkani said: “This has been a particularly rewarding win! The education space is ripe with innovation and new thinking. And TimesPro is poised to create an extraordinary product. We’re delighted to partner with them in a journey that promises to be exciting, unchartered, and rewarding all at once.”
Commenting on the win, L&K Saatchi & Saatchi EVP & Business Head Nikhil Kumar said, “We truly are proud to have won the TimesPro mandate after a multi-agency pitch. With the EdTech boom in the country and the private sector playing a pivotal role in facilitating this, we felt it was an opportunity to not only scale up this vertical of the Times Group, but also partner with them in defining its core purpose and reason to exist.”
