SINGAPORE — Independent sell-side ad platform Magnite has announced that Priyanka Bajaj is joining as Head of Demand Facilitation in Asia. Priyanka will be responsible for building and leading the Magnite Demand Facilitation team across the region, with a focus on developing and growing key strategic demand-side relationships with leading media agencies, DSPs, and buyers in the region and driving accelerated growth.
Magnite Managing Director for Asia Gavin Buxton said, “We are excited to have Priyanka join our team here in Asia. Her impressive breadth of experience and industry relationships will be critical in accelerating our growth to build key buyer relationships in the region, and we are looking forward to the fresh perspective she will undoubtedly bring to the strategic direction of Magnite.”
Priyanka joins Magnite from AdColony (A Digital Turbine Company), where she was instrumental in building APAC brand sales and making it the leading mobile ad platform in SEA. Priyanka brings over 15 years of experience as a digital specialist in marketing and technology. She has previously held regional sales director roles at companies including Snakk Media and Smaato, leading the strategic direction and business development.
Priyanka commented, “I’m looking forward to leading the team across Asia to evolve our strategic proposition in the market and create customized offerings, and of course to work together with agencies and brands in helping them build successful campaigns by taking advantage of Magnite’s unique omnichannel capabilities.”
