MANILA – The Asia Pacific Tambuli Awards has named Matt Eastwood, Worldwide Chief Creative Officer J. Walter Thompson, as the Overall Jury Chairman for 2017.
“Bill Bernbach once said, “All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.” By celebrating work that not only does well but does good, the APAC Tambuli Awards lift creativity and, indeed, society to a higher plane. That is a good thing for our industry. And, more importantly, a good thing for our planet,” commented Eastwood.
The pioneer in award shows globally to celebrate effective advertising for good, the APAC Tambuli Awards honors brands that do good and do well – showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.
Matt Eastwood joined J. Walter Thompson as Worldwide Chief Creative Officer in July 2014. Described by Britain’s Campaign magazine as a “unicorn” in the communications industry, Matt has overseen some of the most innovative and recognizable creative projects in advertising today. His career has spanned numerous agencies, specialties and countries, including Australia, the UK and US. Matt was a founding partner of M&C Saatchi in Australia before he went on to join DDB Australia as National Creative Director and Vice Chairman. In 2010 he moved to DDB New York as Chief Creative Officer. And in AdAge’s 2013 Awards Report, Matt was listed as the 5th most-awarded Chief Creative Officer worldwide. In 2016, Matt led J. Walter Thompson to a historic year at Cannes, winning a total of 80 Lions – more than the agency had ever won in their 150-year history.
Deadline for submission of entries is on March 30, 2017. The complete list of categories and entry form are available at www.tambuliawards.asia. For inquiries, email karla.pelayo@uap.asia.
